A study released by Opinion Research Corporation has revealed that smartphones were the most returned item after the holiday season. According to the study 21% of the smartphones gifted this holiday season were returned to the store.
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The study specifically states that these numbers do not count the iPhone and RIM Blackberry devices. "The inability to understand the product setup process was cited as the primary reason consumers returned their Smartphone," said Kevin Wood, VP and Senior Technology Analyst with Opinion Research Corporation.
Most people apparently simply can’t understand the instructions that ship with smartphones for setting them up. This is one of the appeals of the iPhone. There really is no set up you download iTunes, and the iPhone does the rest for you and syncs with your email and all. This survey was conducted from Jan 11 to 16 2008 of 2000 survey respondents.
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Via Opinion Research