AOL buys Widget Company Goowy

Feb 4 2008, 1:00am CST | by Luigi Lugmayr

AOL today announced that it has acquired Goowy Media, Inc., a widget development and analytics tools company based in San Diego, Calif. Goowy will operate as a wholly owned subsidiary of AOL as part of the company's Products division.

Founded in 2004, Goowy offers a technology platform and related analytics tools that facilitate widget creation, syndication and reporting.
Prior to the acquisition, AOL worked with Goowy to provide original widgets for myAOL, http://my.aol.com. Other clients that have used Goowy to develop custom widgets include large media companies, top destination sites and popular start-ups. As a result of the rich analytics tools available as part of the Goowy platform, clients are able to better understand how their widgets are being used, allowing them to serve their users more relevant advertising.

Goowy was founded by Alex Bard, Gary Benitt, Jeremy Suriel and Sashi Bommakanty. Financial terms of the deal were not disclosed.

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Luigi Lugmayr
Luigi is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com. Luigi posts regularly on LuigiMe.com about his experience running I4U.