Samsung Integrates Digital Camera and CE Business

Samsung announced today that it plans to integrate two arms of its business in March of 2008. The integration will be of Samsungs digital camera and consumer electronics business. According to Samsung the consolidation of the two units will add new competitive advantages.

"Bringing the digital still camera business into the fold of our broader consumer electronics operations is the next logical step in the evolution of our digital imaging business," said Tim Baxter, executive vice president of sales and marketing at Samsung Electronics America. "Both groups bring inherent strengths and relationships to the table that will allow us to elevate our presence and offer a more comprehensive suite of digital lifestyle solutions to retailers and consumers."

Samsung has high goals in the digital imaging world and has stated it plans to be number three in the global imaging business by 2010. Samsung hopes the integration of the two units will allow its digital camera arm to leverage existing contacts its electronics arm has.

Via Samsung

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