Microsoft announced a price cut in Europe for the Xbox 360 that was official today. The new price cuts make the Xbox 360 Arcade the cheapest of all the current game consoles, even the Nintendo Wii.
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Even the Xbox 360 Elite is now GBP 40 less than the Sony PS3. This new pricing move will put pressure on Sony to lower the PS3 price. Sony has spent much of the lifespan of its PS3 getting criticized for the price of its PS3 console.
"Sony will be nervous that the PS3's recent sales surge may fizzle out now that the premium Xbox 360 undercuts the PS3 by GBP 40, and the cheapest Xbox model is almost half the price of a PS3," says David Mercer, Principal Analyst. "Sony will be scrutinising the daily sales reports, but will probably try to hold out until later in the year before making its next price move."
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