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Apple Executive Smashes Low-Cost iPhone Rumor

This is rare. Apple is officially talking about an Apple rumor.

Jan 11 2013, 7:38am CST | by

12 Updates
Apple Executive Smashes Low-Cost iPhone Rumor
 
 

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Apple Executive Smashes Low-Cost iPhone Rumor

As reported serveral outlets including the WSJ have carried a rumor that Apple will release a low-cost iPhone for emerging markets this year. Now Reuters reports that Apple Marketing Chief Phil Schiller told the Shanghai Evening News that this rumor is not true.

Schiller argues that Apple has just 20% of the smartphone market, but makes 75% of the profit. He said that expanding market share with a low-cost iPhone is not Apple's plan.

So there you have it. No cheap iPhone is coming for emerging market. I did not think so anyway. Apple will though release a new iPhone that will be different from the iPhone 5. Apple needs to somehow tackle Samsung's large screen hot-selling Galaxy S III phones.

 

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Update: 12

Death of Steve Jobs prompted Samsung’s U-turn on Apple attack ads

Source: 9to5Mac

BRAZIL-APPLE-STEVE JOBS
We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers. An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run t ...
Source: 9to5Mac   Full article at: 9to5Mac 1 day ago, 6:19am CDT
 


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Update: 11

Samsung wanted Google to do its dirty work in attacking Apple

Source: 9to5Mac

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Image: amongtech.com Another interesting revelation from the ongoing Apple vs Samsung patent trial: concerned about launching attack ads on a company that was a customer as well as a competitor, Samsung sought to persuade Google to “launch a campaign against Apple.” The then CEO of Samsung Telecommunications America, Dale Sohn, emailed his chief marketing officer to ask: As you have shared previously, we are unable to battle ...
Source: 9to5Mac   Full article at: 9to5Mac 2 days ago, 6:33am CDT
 

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Update: 10

Wolff Olins Global CEO Karl Heiselman hired by Apple to take on new marketing role in May

Source: 9to5Mac

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Following this week’s revelations that Apple SVP of Marketing Phil Schiller is unhappy with the direction of the company’s advertising and agency, and that Apple is considering hiring as many as four new digital agencies to further enhance its advertising efforts, it seems the company has added a formidable new member to its marketing team. Ad Age reports that Apple has hired Karl Heiselman, who is currently the CEO of the Wolff Olins branding agency. Heiselman will take on an undisc ...
Source: 9to5Mac   Full article at: 9to5Mac 6 days ago, 5:56pm CDT
 

Update: 8

Here's A Funny Story Of Steve Jobs Pranking Phil Schiller And Telling The Haters Off (AAPL)

Source: The Business Insider

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Don Melton, the engineer who led the development of Apple's web browser, Safari, published a long blog post about Steve Jobs.  He doesn't pretend to be a confidant of Jobs. He was someone that was around Jobs from time to time as part of his job.  One of the stories he tells is pretty funny.  Jobs was running through a rehearsal for a 2003 MacWorld keynote where he would announce the Safari browser. Melton was in the audience.  Jobs decided he was going to prank Apple ...
Source: The Business Insider   Full article at: The Business Insider 6 days ago, 9:44am CDT
 

Update: 7

Apple searching for new ad agencies following court revelation that Schiller was furious at Media Arts Lab

Source: 9to5Mac

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Ad Age reports that Apple is planning to hire as many as four new digital ad agencies. Evidence presented in the latest Samsung-Apple lawsuit earlier this week revealed that Phil Schiller, the Cupertino company’s SVP of marketing, was shaken up by Samsung’s recent ad campaign and furious with Media Arts Lab, Apple’s current advertising company, to the point that he considered finding a new ad firm. The four companies being considered for addition to the comp ...
Source: 9to5Mac   Full article at: 9to5Mac Apr 9 2014, 5:40pm CDT
 

Update: 6

You wouldn't like Phil Schiller when he's angry

Source: Mac World

Macworld’s Reading List for Tuesday, April 8, 2014: The Apple-Samsung trial reveals some irate emails from Apple SVP Phil Schiller, the iWatch has another rumored release date, and Apple has released official iOS 7 adoption numbers on its website. Phil Schiller Exploded On Apple’s Ad Agency In An Email Thanks to the Apple-Samsung trial, we the users have been learning all sorts of interesting closed door facts about Apple’s higher-ups and advertising partners. A s ...
Source: Mac World   Full article at: Mac World Apr 8 2014, 9:15am CDT
 

Update: 5

Leaked email shows Apple marketing SVP Phil Schiller rage over ‘shocking response’ by ad agency

Source: The Drum

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A leaked letter from Phil Schiller, Apple senior vice president of worldwide marketing, saw the man rage at ad agency TBWA/Media Arts Lab following Samsung’s Next Best Thing ad. Samsung lawyer Jon Quinn – who earlier this year claimed that Schiller wanted to change ad agencies following last year’s advert – has sudden proof in a series of leaked emails, dated January 2013. While the original email from Schiller is not known, the somewhat defensive response from the agency b ...
Source: The Drum   Full article at: The Drum Apr 8 2014, 6:04am CDT
 

Update: 4

Apple's Schiller was 'shocked' at ad agency's suggestions for branding turnaround, documents show

Source: Apple Insider

Bundeswehr Holds Alpine Adventure Camp 2014
Email correspondence made public as part of the second California Apple v. Samsung patent trial illustrates Apple marketing guru Phil Schiller's displeasure at the company's high-profile ad agency, which in 2013 was under the gun to churn out quality material in light of Samsung's own media ...
Source: Apple Insider   Full article at: Apple Insider Apr 7 2014, 6:33pm CDT
 

Update: 3

Internal emails reveal Phil Schiller shocked by response from Apple’s ad agency over marketing direction

Source: 9to5Mac

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Phil Schiller at WWDC 2013 If there’s one thing we’ve learned from the latest Apple v. Samsung trial, it’s that Phil Schiller isn’t as cool, calm, and collected at Apple HQ as he appears at each Apple keynote. We’ve already seen the Apple SVP of Worldwide Marketing fret over Android marketshare and Media Arts Lab not being on par with Samsung’s advertising, and Business Insider has covered an additional email exchange revealed in the tri ...
Source: 9to5Mac   Full article at: 9to5Mac Apr 7 2014, 12:46pm CDT
 

Update: 2

Phil Schiller Exploded On Apple's Ad Agency In An Email (AAPL)

Source: The Business Insider

Steven Newman,  President and Chief Exec
Last year, Apple's marketing chief Phil Schiller ripped his ad agency, TBWA/Media Arts Lab, in a brutal email. We have the emails thanks to the Samsung-Apple lawsuit.  For years, Apple and its ad agency have been regarded as masters of marketing, smoothly turning out campaigns that are often cited in business school text books as examples of branding excellence. These emails show that journey was sometimes rocky. In 201 ...
Source: The Business Insider   Full article at: The Business Insider Apr 7 2014, 11:38am CDT
 

Update: 1

Apple Phil Schiller Interview with Chinese Newspaper got Revised Dramatically

It was too good to be true. As said Apple is rarely reacting to rumors. They would not get any work done if they did. Reuters reports now that the chinese article got revised quite a bit and is now much more generic and is not referencing a low-cost smartphone anymore directly.

 
Jan 11 2013, 1:54pm CST

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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