Taco Bell will air a 60 second Super Bowl 2013 commercial. The LIVE MÁS brand commercial is titled "Viva Young" and is scheduled to debut during the third quarter of the game broadcasted Feb. 3, 2013 on the CBS Television Network.
In the Taco Bell Super Bowl 2013 Ad, main character, 87 year-old Bernie Goldblatt along with his friends, will take viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS. The commercial will be set to the music of Taco Bell Feed the Beat artist and six-time GRAMMY Award nominee fun.’s "We Are Young," which will be sung in Spanish.
“Our hope is that our consumers will see themselves in this ad. They tell us that Taco Bell is about memories and experiences, and things they like to share with their friends,” said Brian Niccol, Chief Marketing & Innovation Officer, Taco Bell Corp. “We believe that advertising on the world biggest stage, the Super Bowl, was the ideal way to share these experiences with our fans, while also providing further context into the mindset of Taco Bell and what it means to LIVE MÁS."
Watch the Taco Bell Super Bowl 2013 Ad teaser below.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013). You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.