Watch the Axe Super Bowl 2013 Ad online now. It is the first Super Bowl ad for Axe.
The Axe 30-second Super Bowl 2013 commercial titled “Lifeguard” has been released online today on Sunday. The Axe ad will air on February 3rd during the third quarter of Super Bowl XLVII. The Axe Super Bowl ad will direct viewers to sign up to enter for the chance to win a trip to space.
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Between January 9th and February 3rd, U.S.-only visitors to AXEApollo.com will have a special chance to enter for a chance to win a ticket to space. After February 3, U.S. fans will still have the opportunity to enter for a chance to win a ticket to space alongside peers from around the globe.
“Within the first week of announcing the program, we are ecstatic to see more than 150,000 fans have signed up for this once-in-a-lifetime experience” said Matthew McCarthy, Senior Director of Brand Development for AXE in North America. “Our fans have come to expect the unexpected from AXE, and we’re looking to surprise them again on Super Bowl night.”
Since this is the AXE Brand’s Super Bowl debut, fans who are in New Orleans should look for AXE Astronauts who will share news of the program and encourage consumers to sign up. Candidates who receive the top votes on AXEApollo.com will have a chance to compete for one ticket to travel to space on a flight with international space agency Space Expedition Corporation (SXC).
Watch the Axe Super Bowl 2013 Ad now below.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (Superbowl 2013). You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.