Menu
Swatch announces to make Batteries with Unmatched Storage Capacity

Swatch announces to make Batteries with Unmatched Storage Capacity

Harrison Ford returns in Denis Villeneuve's Blade Runner Sequel

Harrison Ford returns to Denis Villeneuve's Blade Runner Sequel

The Science Behind The Dress

The Science Behind The Dress

Star Trek's Renaissance Man Leonard Nimoy, dead at 83

Leonard Nimoy, Star Trek's Renaissance Man, Dead at 83

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

TiVo Super Bowl 2013 Ad Ranking Revealed

Feb 4 2013, 1:41pm CST | by , in News | Super Bowl

TiVo Super Bowl 2013 Ad Ranking Revealed

TiVo has one of the most interesting Super Bowl ad rankings as it takes TiVo user behavior and analyzes it. How many paused and rewind and more lead to a very strong ranking of Super Bowl ads.

TiVo released this year's top ten most engaging Super Bowl commercials and the Taco Bell Live Mas commercial is taking the top spot. User-generated ads continue to be a growing trend as fans had a hand in three of the top ten spots this year, including two humorous crowd-sourced Doritos commercials and Audi of America's "Prom," in which fans chose the ending via online voting prior to the game. In keeping with recent years, many major brands again previewed their Super Bowl advertisements on the Web before the big game, including #10-ranked Volkswagen's "Get In. Get Happy" which garnered more than 8,373,067 views on YouTube before the live airings. In fact, nine of this year's top ten commercials were previewed on the Web before the big game.

The following top ten commercials from Super Bowl XLVII according to TiVo all aired in the first half:

TiVo's TRA is the only second-by-second audience research service which ranks these top ten commercials based on actual commercial retention and viewership relative to the program viewership numbers.

 

"We're seeing more Super Bowl commercials created by users and voted on before the game, as well as brands previewing their spots on the web well before Super Bowl Sunday," said Tara Maitra, Senior Vice President, General Manager Content & Media Sales at TiVo. "This shift reduces the element of surprise in making a commercial successful and TRA's unique ability to help networks and marketers determine what's really resonating with viewers can help improve the effectiveness of ad campaigns and ultimately the ROI of an ad buy."

 

Beyoncé's energetic 12 minute long halftime show featured a spike in viewership when the pop icon was joined on stage by her Destiny Child's bandmates Michelle Williams and Kelly Rowland.

You Might Also Like

Read the Latest

Photo credit: Gary Miller/Getty Images

Chad Johnson To 'Fashion Police'? Ex NFLer Wants Osbourne's Chair Chad "Ochocinco" Johnson is rumored to be looking for a new vocation beyond professional football: fashion...

6 hours ago, 4:55pm CST

The next Nexus 7 could possibly be manufactured by Huawei

The next Nexus 7 could possibly be manufactured by Huawei Huawei has its own Kirin processor lineup which has been used in the company’s phones for quite some time

11 hours ago, 12:09pm CST

Apple's iPhone 6s to feature Force Touch this year

Apple's iPhone 6S to feature Force Touch this year This new technology is probably going to make its way to the complete iPhones line in a year

11 hours ago, 11:31am CST

Google presents plan to extend headquarters at Silicon Valley

Google presents plan to extend headquarters at Silicon Valley The new construction will have movable blocks under translucent canopies

11 hours ago, 11:25am CST

Wesleyan Drug Paradox: Molly Overdoses Happened Even With Stricter Campus Rules

Wesleyan Drug Paradox: Molly Overdoses Happened Even With Stricter Campus Rules In wake of a string of club overdoses at Wesleyan University, a battle wages in terms of how to address the growing...

13 hours ago, 9:32am CST

Games of Thrones Season 5 Artwork Revealed

Games of Thrones Season 5 Artwork Revealed The newest poster of the show depicts Lannister on a ship with one of Khaleesi’s dragons on the horizon flying towards...

15 hours ago, 8:04am CST

Saturn Moon Titan could Support Life

Saturn Moon Titan could Support Life Cornell University researchers say life on Saturn Moon Titan is possible, but it would be different from Earth.

15 hours ago, 7:54am CST

Kelly Osbourne leaves Fashion Police

Kelly Osbourne leaves Fashion Police Kelly Osbourne quits the E! Entertainment’s show Fashion Police after the whole Rancic-Zendaya racial comment debacle...

15 hours ago, 7:51am CST

Jennifer Lawrence adores David O. Russell

Jennifer Lawrence adores David O. Russell Academy Award winning actress Jennifer Lawrence took to Facebook to eliminate the false gossip surrounding her having...

16 hours ago, 6:28am CST

Thief returns Lupita Nyong'o $150K Fake Pearls Dress

Lupita Nyong'o $150K Oscar Dress found in Trash The 6000 pearls on Lupita Nyong'o's Oscar dress are not real jewels, as the thief himself returns the dress...

17 hours ago, 5:34am CST

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise

Apple Watch Will Ditch the Car Keys and Remind Users to Exercise Tim Cook gave an exclusive interview with Allister Heath of The Telegraph and explained how the Apple Watch could...

20 hours ago, 3:06am CST

The Dress sets new Record on Buzzfeed for Most Viewed Post

The Dress sets new Record on Buzzfeed for Most Viewed Post The Dress is still the top trending hashtag on Twitter. Buzzfeed has revealed just how big The Dress phenomenon is. One...

21 hours ago, 1:31am CST

Star Trek's Renaissance Man Leonard Nimoy, dead at 83

Leonard Nimoy, Star Trek's Renaissance Man, Dead at 83 Leonard Nimoy passed away on February 27, 2015, at the age of 83 as the world mourns the loss of a beloved entertainer.

23 hours ago, 11:18pm CST

Apple might increase RAM in upcoming mobile devices

Apple might double the RAM in iPhone 6S According to analysts, the demand for increased RAM might take a toll by the second half of this year

1 day ago, 11:48am CST

Sprint Promo shows the Samsung Galaxy S6 and S6 Edge

Sprint Promo shows the Samsung Galaxy S6 and S6 Edge The image comes from a verified Sprint employee

1 day ago, 11:33am CST

Google reverses decision to ban Explicit content On Blogger

Google reverses decision to ban Explicit content On Blogger Users protested the search giant's decision to block all sexually explicit content on its blogging platform

1 day ago, 11:26am CST

Swiss luxury watch makers respond to the Apple Watch

Swiss luxury watch makers respond to the Apple Watch Luxury watch companies, Alpina and Frederique Constant, are going to turn their traditional watches into mechanical...

1 day ago, 11:20am CST

MWC 2015 Preview

MWC 2015 Preview The Mobile World Congress is the most prominent event in the Mobile Industry. The Mobile World Congress is the World’s...

1 day ago, 10:53am CST

Samsung Galaxy S6 to ship with earbuds similar to Apple earpods

Samsung Galaxy S6 to ship with earbuds similar to Apple earpods The earbuds feature the same flat tangle-free cord design and a remote

1 day ago, 9:37am CST

Apple Watch Will Be Pricier Than The Average Smart Watch Sold In 2014

Apple Watch Will Be Pricier Than The Average Smart Watch Sold In 2014 Priced at $349 (starting price), the Apple Watch is positively more expensive than the rest of the smart watches sold...

1 day ago, 9:21am CST

$100 million Deal for Keeping Up with Kardashians

$100 million Deal for Keeping Up with Kardashians The Kardashian clan reportedly signed a $100 million deal with E! for another four years of the Keeping Up with...

1 day ago, 9:17am CST

Photo credit: Larry W. Smith/Stringer/Getty Images

Missouri Mass Shooting: 9 Dead In Suspected Murder-Suicide Police in a rural part of Missouri are investigating nine deaths believed to be the result of a murder-suicide. The...

1 day ago, 9:08am CST

Sex Box comes to US

Sex Box comes to US The show is about couples facing intimacy issues in their relationships which are resolved by specialists and the...

1 day ago, 9:04am CST

8000 Years Ago Ancient Britons traded in Wheat

Ancient Britons traded in Wheat 8000 Years Ago Recently 8000 years old wheat DNA samples were found at an ancient site in Britain indicating the presence of Bread...

1 day ago, 8:39am CST

House of Cards Season 3 makes President a Little Human

House of Cards Season 3 makes President a Little Human House of Cards receive social media attention prior to its season 3 which premiered at Empire Cinema in Central London

1 day ago, 7:54am CST

$532.9 Million Not Enough for Smartflash, sues Apple yet Again

$532.9 Million Not Enough for Smartflash, sues Apple yet Again Apple Incorporated is being sued yet again by Smartflash over patent usage. Already Smartflash won $532.9 Million in a...

1 day ago, 6:20am CST

Twitter updates User Safety Features to stop Abuse

Twitter updates User Safety Features to stop Abuse Twitter announces new user safety features and also tripled the size of its abuse handling team.

1 day ago, 5:57am CST

Assassin’s Creed Unity App Review

Assassin’s Creed Unity App Review Assassin’s Creed Unity was one of the most anticipated games for the past year. The game enthusiasts had waited for...

1 day ago, 5:28am CST

Jihadi John Victim’s Widow wants Emwazi caught Alive

Jihadi John Victim’s Widow wants Emwazi caught Alive An ISIS figure named Jihadi John has his victim’s widow wanting him punished for his heinous crime.

1 day ago, 5:23am CST

Facebook lends Free Option regarding Gender Identity

Facebook lends Free Option regarding Gender Identity Facebook has lent its users a free option as regards gender identity. Those who frequent the social network may...

1 day ago, 4:30am CST

Comments

blog comments powered by Disqus