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There's iPhone. And then there's Everything Else. - Apple shows Weakness

Apple is walking a fine line right now with its sudden defensive iPhone marketing. It risks becoming uncool.

Mar 18 2013, 8:33am CDT | by

12 Updates
There's iPhone. And then there's Everything Else. - Apple shows Weakness

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There's iPhone. And then there's Everything Else. - Apple shows Weakness

Apple has been suddenly quite loud defending the iPhone against Android. Apple's marketing chief Phil Schiller slammed Android in interviews ahead of the Galaxy S4 launch and now Apple has also launched a mini-site called "Why iPhone" that is touting the iPhone as unique: "There's iPhone. And then there's everything else." 

This marketing strategy is risky. Before iPhone owners and fans did the marketing for Apple. If Apple is now talking for its fans it could backfire. A silent Apple definitely looked stronger than Apple talking up the iPhone over its competition. 

Apple should go back to focus on spinning the products - you know the whole magic talk and just ignore the competition.


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Update: 12




Update: 11

Mac OS X Yosemite Beta Opens

Source: AppleSlashdot

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New submitter David Hames (3763525) writes Would you like to test drive the newest release of the Macintosh operating system? Apple is opening up the beta for Mac OS X Yosemite starting Thursday to the first million people who sign up. Beta users won't be able to access such promised Yosemite features such as the ability to make or receive your iPhone calls or text messages on your Mac, turn ...
Source: AppleSlashdot   Full article at: AppleSlashdot 51 minutes ago

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Update: 10

Let's Hope This Concept For Apple’s 4K Display Becomes A Reality

Source: Business Insider

Apple is reportedly working on a 4K “Ultra HD” desktop display to release later this year, but while it’s not clear if the display will belong to a new iMac or a new Thunderbolt Display, one new concept depicts what that gorgeous screen might look like. These concepts, which were designed by Texas State University student Edgar Rios and discovered by 9to5Mac’s Ben Lovejoy, show a large display mounted onto an aluminu ...
Source: Business Insider   Full article at: Business Insider 1 hour ago

Update: 8

OS X Yosemite Public Beta Now Available via Mac App Store Redemption Codes

Source: MacRumors

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In line with yesterday's announcement, Apple today made available a pre-release version of OS X Yosemite to consumers who signed up for the company's OS X public beta program. Public beta program members are receiving promo codes via email that allow them to download Yosemite from the Mac App Store for free. Early reviews of the pre-release build are favorable, with several reviewers noting improvements in Safari, Messaging and Notifications. Not ...
Source: MacRumors   Full article at: MacRumors 1 hour ago

Update: 7

Spotlight: Queens Of The Stone Age - S/T

Source: Clash Music

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Stone-cold classic that continues to give…Queens Of The Stone Age are embarking on the final stretch of an extensive and triumphant world tour celebrating the their sixth full-length album, ‘…Like Clockwork’, and intend to crown it with the mother of all Halloween parties in LA. Seeing as it is a record that was very nearly never written, due to maestro and mastermind Joshua Homme’s “brush with death”, I thought it pertinent to go back and celebrate ...
Source: Clash Music   Full article at: Clash Music 2 hours ago

Update: 6

Premiere: Feadz & Big Dope P - Get Wild (Lockah Remix)

Source: Clash Music

Straight-up party anthem...As was confirmed last night during the Commonwealth Games opening ceremony, Scotland is home to some wonderful things: tea cakes, tiny little dogs, talented producers... One of which being Aberdeen's Lockah, who heads up his Tuff Wax label while indulging in cosmic disco beats and digital dancefloor bangers of his own productions. And like some sort of Six Nations fixture, Scotland takes on France with a rewor ...
Source: Clash Music   Full article at: Clash Music 2 hours ago

Update: 5

Premiere: Rubblebucket - Carousel Ride

Source: Clash Music

Alternative View - Glastonbury Festival
Breezy session recorded in Devon...A beautiful university town, Vermont has a liberal, chilled out attitude. It's the perfect place for a band like Rubblebucket to gestate. A quirky, left field collective emerging from the city's coterie of musicians, the band move quickly with four albums already out under their name. Hooking up with Communion, the group could be set for a breakthrough. Recently completing a series of UK shows, new EP ...
Source: Clash Music   Full article at: Clash Music 3 hours ago

Update: 4

Premiere: Sean Piñeiro - Victory & Sorrow

Source: Clash Music

Powerful new video...'Victory & Sorrow' sits - almost literally - at the centre of Sean Piñeiro's new album 'Saved Once Twice'. It's a track which embodies the album's twin themes of beat and ambience, percussion and texture. It's also oddly soulful, yet does so in a way which seems to collapse, to crack and fall away at the slightest touch. A woozy production tinged with hallucinogenics, 'Victory & Sorrow' has now gain ...
Source: Clash Music   Full article at: Clash Music 3 hours ago

Update: 3

Report: iPhone/iOS Platform

Source: Macintouch

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Source: Macintouch   Full article at: Macintouch 3 hours ago

Update: 2

LEAKED: Your Best Look Yet At Samsung's Unreleased Metal Galaxy Phone

Source: Business Insider

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Samsung is expected to release a new smartphone called the Galaxy Alpha soon, and newly published photos claim to show exactly what the device will look like.  The Galaxy Alpha has been rumored to feature a metal design unlike Samsung's previously released smartphones. Photos published by Samsung blog SamMobile show a smartphone with a metallic band around its edges. It looks similar to the aluminum rim that frames the iPhone. This contradicts rumors we initially heard about a ...
Source: Business Insider   Full article at: Business Insider 3 hours ago

Update: 1

Sia - 1000 Forms Of Fear

Source: Clash Music

Captivating, powerful pop...Without knowing much of Sia Furler’s history, ‘1000 Forms Of Fear’ could, on first glance, resemble the debut album of yet another singer-songwriter aping the sonic aesthetics of her big-hitting contemporaries. As it happens, this is the Australian singer-songwriter’s sixth studio album, and the first since Rihanna called upon her writing talents for ‘Diamonds’, just one of a string of inescapable hits that Sia has ...
Source: Clash Music   Full article at: Clash Music 3 hours ago

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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