Menu
Kim Kardashian Leaked Photos Backlash

Kim Kardashian Leaked Photos Backlash

Benedict Cumberbatch is Alan Turing in The Imitation Game

Benedict Cumberbatch is Alan Turing in The Imitation Game

Amber Heard Topless Photo Leaked

Amber Heard Topless Photo Leaked

The Sexiest Halloween Costumes of 2014

The Sexiest Halloween Costumes of 2014

Oculus Unveils Crescent Bay, its New Virtual Reality Headset Prototype

Oculus Unveils Crescent Bay, its New Virtual Reality Headset Prototype

There's iPhone. And then there's Everything Else. - Apple shows Weakness

Mar 18 2013, 8:33am CDT | by , in News

Apple is walking a fine line right now with its sudden defensive iPhone marketing. It risks becoming uncool.

There's iPhone. And then there's Everything Else. - Apple shows Weakness
 
 

YouTube Videos Comments

Full Story

There's iPhone. And then there's Everything Else. - Apple shows Weakness

Apple has been suddenly quite loud defending the iPhone against Android. Apple's marketing chief Phil Schiller slammed Android in interviews ahead of the Galaxy S4 launch and now Apple has also launched a mini-site called "Why iPhone" that is touting the iPhone as unique: "There's iPhone. And then there's everything else." 

This marketing strategy is risky. Before iPhone owners and fans did the marketing for Apple. If Apple is now talking for its fans it could backfire. A silent Apple definitely looked stronger than Apple talking up the iPhone over its competition. 

Apple should go back to focus on spinning the products - you know the whole magic talk and just ignore the competition.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Erica Mena and Bow Wow are Engaged
Erica Mena and Bow Wow are Engaged
Love & Hip-Hop star Erica Mena's boyfriend Bow Wow is now her fiancé.
 
 
Qatar is Not Hosting 2022 Soccer World Cup Says FIFA&#039;s Theo Zwanziger
Qatar is Not Hosting 2022 Soccer World Cup Says FIFA's Theo Zwanziger
In a surprise turn of events, FIFA says that Qatar is not getting the 2022 Soccer World Cup.
 
 
WWE Night of Champions: The Bad and The Ugly
WWE Night of Champions: The Bad and The Ugly
WWE Night of Champions: The Bad and The Ugly
 
 
Rachel Bradshaw lost Husband in Car Crash
Rachel Bradshaw lost Husband in Car Crash
The daughter of NFL legend Terry Bradshaw has lost her husband Rob Bironas in car crash on the weekend.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.