360° Coverage There's iPhone. And then there's Everything Else. -...
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There's iPhone. And then there's Everything Else. - Apple shows Weakness
Apple is walking a fine line right now with its sudden defensive iPhone marketing. It risks becoming uncool.
Mar 18 2013, 8:33am CDT | by Luigi Lugmayr
Apple has been suddenly quite loud defending the iPhone against Android. Apple's marketing chief Phil Schiller slammed Android in interviews ahead of the Galaxy S4 launch and now Apple has also...
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There's iPhone. And then there's Everything Else. - Apple shows Weakness
Apple has been suddenly quite loud defending the iPhone against Android. Apple's marketing chief Phil Schiller slammed Android in interviews ahead of the Galaxy S4 launch and now Apple has also launched a mini-site called "Why iPhone" that is touting the iPhone as unique: "There's iPhone. And then there's everything else."
This marketing strategy is risky. Before iPhone owners and fans did the marketing for Apple. If Apple is now talking for its fans it could backfire. A silent Apple definitely looked stronger than Apple talking up the iPhone over its competition.
Apple should go back to focus on spinning the products - you know the whole magic talk and just ignore the competition.
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Luigi Lugmayr
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.
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