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There's iPhone. And then there's Everything Else. - Apple shows Weakness

Apple is walking a fine line right now with its sudden defensive iPhone marketing. It risks becoming uncool.

Mar 18 2013, 8:33am CDT | by

11 Updates
There's iPhone. And then there's Everything Else. - Apple shows Weakness
 
 

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There's iPhone. And then there's Everything Else. - Apple shows Weakness

Apple has been suddenly quite loud defending the iPhone against Android. Apple's marketing chief Phil Schiller slammed Android in interviews ahead of the Galaxy S4 launch and now Apple has also launched a mini-site called "Why iPhone" that is touting the iPhone as unique: "There's iPhone. And then there's everything else." 

This marketing strategy is risky. Before iPhone owners and fans did the marketing for Apple. If Apple is now talking for its fans it could backfire. A silent Apple definitely looked stronger than Apple talking up the iPhone over its competition. 

Apple should go back to focus on spinning the products - you know the whole magic talk and just ignore the competition.

 

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Update: 11

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Source: The Business Insider

When you're looking for a local place to grab a meal, Yelp thinks a 3- to 12-second video could be an important factor in your decision. In a July 28 blog post, the restaurant reviews startup wrote that it has added a feature that lets users beef up their reviews with a short video. The videos aren't supposed to be full reviews, but rather short glimpses into what an establishment has to offer in terms of atmosphere, foo ...
Source: The Business Insider   Full article at: The Business Insider 2 hours ago
 


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Update: 10

Microsoft targeted in apparent Chinese antitrust probe

Source: Asia One

BEIJING - Microsoft Corp appears to be the latest US company targeted by China for antitrust investigation as government officials paid sudden visits to the software firm's Chinese offices on Monday.Representatives from China's State Administration for Industry & Commerce, which is responsible for enforcing business laws, made the visits to Microsoft offices in Beijing, Shanghai, Guangzhou and Chengdu, according to local media reports that were confirmed by Microsoft.The ...
Source: Asia One   Full article at: Asia One 3 hours ago
 

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Update: 9

Today in the App Store -- the best free apps, new apps and app updates

Source: The Unofficial Apple Weblog

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Source: The Unofficial Apple Weblog   Full article at: The Unofficial Apple Weblog 5 hours ago, 6:30pm CDT
 

Update: 7

An iPhone 6 case we can believe in

Source: The Unofficial Apple Weblog

Here at TUAW, we will usually pass on the emailed tips that come in from readers showing a Mr. Blurrycam rendition of purported next-generation iPhone or iPad parts. But when a case manufacturer we know and trust sends us a bu ...
Source: The Unofficial Apple Weblog   Full article at: The Unofficial Apple Weblog 5 hours ago, 6:15pm CDT
 

Update: 6

How Apple laptops interfaced with phones in 1999

Source: The Unofficial Apple Weblog

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Update: 5

Facebook Forces Users Worldwide To Download Messenger For Mobile Chat (Josh Constine/TechCrunch)

Source: Techmeme

Josh Constine / TechCrunch: Facebook Forces Users Worldwide To Download Messenger For Mobile Chat  —  Over the next few days, Facebook will stop allowing messaging in its main iPhone and Android apps, and force all their users around the world to download its standalone Messenger app.  Facebook firs ...
Source: Techmeme  Full article at: Techmeme 6 hours ago, 5:10pm CDT
 

Update: 4

Waterfield Designs Cycling Ride Pouch: Take your iPhone along for the ride

Source: The Unofficial Apple Weblog

Cyclists love to pack minimally, but for even a casual ride it's important to have spare tubes, tire irons, repair kits, a pump, and even your iPhone along. Waterfield Designs teamed up with cycling gear designer Eleven Vélo ...
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Update: 3

Review: Amazon Fire offers new ways to use phones

Source: Salt Lake Tribune

New York • What I find fascinating about Amazon’s Fire phone isn’t the gizmos such as the 3-D imagery or the camera scanner that helps you get more information about products. Rather, I like that Amazon is thinking a lot about how phones ought to work. The iPhone and its Android smartphone rivals are so much alike that companies have been suing each other for stealing ideas. The Fire phone uses Android, but Amazon has modified it to the point that it’s barely ...
Source: Salt Lake Tribune   Full article at: Salt Lake Tribune 7 hours ago, 4:37pm CDT
 

Update: 2

Audio Chef Co. Releases Audio Cooking App for iPhone/iPad/iPod touch

Source: PRWeb

Audio Chef is a cooking app with audio files that allows the user to listen to audio in real time as they are making a meal.(PRWeb July 28, 2014)Read the full story at http://www.prweb.com/releases/ ...
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Update: 1

Hilton Rooms Will Soon Unlock Via iPhones

Source: Fact or Design

In 2015, you could come and go from a Hilton hotel without ever talking to a human. Is this progress?Embassy Suites. DoubleTree. Hampton Inn. They're all brands underneath the Hilton hotel umbrella. And soon, their rooms will unlock via your iPhone o ...
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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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