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Apple Beat Samsung in Smartphone Sales in Q4

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Bill Gates Tops Forbes Billionaires List Again

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Apple to Tell about Siri that How Long it Retains Data

Apr 19 2013, 1:39pm CDT | by , in News | Apple

Apple to Tell about Siri that How Long it Retains Data

Apple offers a mobile service known as Siri which supposedly wipes data after its users have left employing it. This is a more advantageous asset since privacy can be maintained. Voices of concern over privacy are beginning to be raised in response. But Apple reveals today that Siri data will be retained for two years on server.

This is for the first time that Apple speaks about the time period of Siri data retention. The voice messages on Siri for iOS devices will be stored on Apple servers for up to two years as revealed by Apple today.

There are tools that organize our lives by allowing us to do business with our colleagues. We may even use them to gain personal connectivity and build informal relationships. The only drawback, if any, of this usage is that personal information is pooled somewhere. How to keep the confidential from coming out in the open?

That is a legitimate question. Apple, Google and sundry service providers face the selfsame problem. The length of time during which the personal data is kept under control is of the essence. There were rumors as to Apple’s Siri database. A female spokesperson Trudy Muller told Wired that “if a user turns Siri off, both identifiers are deleted immediately along with any associated data.” That seems fair enough.

The authority doing the inquiry into business ethics was the American Civil Liberties Union (ACLU). This agency has dealt with such conundrums in previous instances too. Apple has a comprehensive Siri Privacy Policy. The immediate data is automatically cancelled the moment you stop using the service. The past backlog of data may remain active in stored form for some time. But it too is after a time wiped out leaving nothing in its place.

The only thing which seemed to bother the public was that Apple had not kept its Siri Privacy Policy on its page. This was a blatant omission which soon caught the public’s interest. Data confidentiality has been a hot topic of debate in recent years. Many other companies such as Verizon, AT&T, Yahoo and even Microsoft have faced blunders in this matter.

Two years back the ACLU brought about a Freedom of Information Act. This led to the discovery that most cell phone providers kept information for up to seven years. This potent fact has come under scrutiny by lawmakers. It won’t go unnoticed and will have to be dealt with. The retention of information has been excused by the company itself by saying that it helps with analysis. In the past there was no mention of the data kept in stored form. It is only now that the whole process has come under elucidation.  
    
Amidst rising alarm regarding privacy, ACLU’s lawyer Nicole Ozer has raised a voice of protest against Apple. There is a kernel of truth in this action taken by Ozer. Apple has taken things for granted for too long. It ought to display the Privacy Policy openly instead of keeping it covert. That would clear up the controversy.

Image Credit: Techloy.com

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