It looks like Microsoft is prepping up something big for its millions, if not billions, of users. At the Design Day 2013 Event in Norway, Albert Shum, General Manager for Windows Phone Design Studio, and Todd Simmons, Creative Director at Wolff Olins, hinted that Microsoft is going to rebrand itself soon. Following the rebranding of the company's famous logo and Microsoft Office, Shum and Simmons pointed out that it is about time for Microsoft to re-design other services including Bing, Skype, Xbox, and Yammer.
In a talk entitled "The Re-Imagining of Microsoft," the two showed a concept video of a new Bing logo. Citing their inspiration behind the project, Shum and Simmons pointed Nike as their example. "We thought about Nike. When you experience the Nike brand in whatever form you may experience it, there's always a Nikeness right…you can certainly see it without the logo," says Simmons. They also mentioned "people, reach, and choice" as the "three main drivers" of the rebranding. Practically-speaking, rebranding logos doesn't necessarily mean more sales, or even guarantee success. It will, however, give Microsoft that "fresh look."
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
Apple's first wearable will not ship until 2015
If true, Apple, as it has always been, must be very confident about its timing. After all, it will be the company's new product from an entirely different category, and people will most likely be patient about it.
About the Geek Mind
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.