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Microsoft poised to rebrand Bing, Skype, and Xbox

Apr 29 2013, 12:26am CDT | by , in News | Technology News

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Microsoft poised to rebrand Bing, Skype, and Xbox

Microsoft wants to look good. So the company is planning to rebrand some of its logos for popular services such as Bing, Skype, and Xbox.

It looks like Microsoft is prepping up something big for its millions, if not billions, of users. At the Design Day 2013 Event in Norway, Albert Shum, General Manager for Windows Phone Design Studio, and Todd Simmons, Creative Director at Wolff Olins, hinted that Microsoft is going to rebrand itself soon. Following the rebranding of the company's famous logo and Microsoft Office, Shum and Simmons pointed out that it is about time for Microsoft to re-design other services including Bing, Skype, Xbox, and Yammer.

In a talk entitled "The Re-Imagining of Microsoft," the two showed a concept video of a new Bing logo. Citing their inspiration behind the project, Shum and Simmons pointed Nike as their example. "We thought about Nike. When you experience the Nike brand in whatever form you may experience it, there's always a Nikeness right…you can certainly see it without the logo," says Simmons. They also mentioned "people, reach, and choice" as the "three main drivers" of the rebranding. Practically-speaking, rebranding logos doesn't necessarily mean more sales, or even guarantee success. It will, however, give Microsoft that "fresh look."

Source: The Verge

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