The iPad continues to be the most satisfying tablet today - for tablet users in the U.S. that is. This is according to the research entitled “2013 US Tablet Satisfaction Study“ conducted by the J.D. Power research.
Apple’s iPad ranked first in the list with a score of 836 over a total possible score of 1,000 points. The study questioned tablet owners on five categories. These include performance, ease of use, styling and design, features, and cost.
Apple’s iPad scored high on the first four categories. On the other hand, Amazon’s tablets excelled in the cost category, scoring an overall score of 829 points out of 1,000. Other tablet manufacturers such as Samsung, Asus, and Acer followed close behind in the list, though their scores were all below the study average of 828 points.
The results of the study indicate that tablet owners are less likely to add or replace their units anytime soon. Last year, 37 percent of tablet owners stated they intended to purchase a new unit in the coming year. In the 2013 survey only 27 per cent declared they still intended to buy a new tablet within the year.
The research revealed that consumer satisfaction is higher when the tablet unit is a communal device. In the study, sole users scored 28 points lower in satisfaction compared to those who shared a tablet between four or more people. This leads to the suggestion that group satisfaction may have a significant effect on subsequent purchases and brand loyalty.
Source: Apple Insider