May 3 2013, 7:37am CDT | by Sumayah Aamir
Barnes & Noble is a leading retailer of content, digital media and educational products, that beats the rest at their own game with ease. Its HD and HD+ devices will from now on display Google Play digital content experience as a regular feature. This auxiliary digital experience will provide unlimited access to over 700,000 apps as well as millions of other video games, music audio-videos and sensational blockbuster movies as well. According to Barnes & Noble Incorporated, the tablets will also include valuable Google services to users like Chrome browser, Gmail, YouTube, Google Search and Google Maps. The public outcry for more Android apps has fueled Barnes & Noble’s new venture. The further supplementation of its assets with the illustrious Google Play feature will be a source of satisfaction for the administration of this giant content retailer company.
Barnes & Noble has announced the addition of Google Play to its most used, lightweight high-definition 7" and 9", tablets through an official press release. The company stated, “By adding Google Play to NOOK HD and NOOK HD+, we are offering our customers even more great entertainment on our award-winning tablets,” said William Lynch, chief executive officer of Barnes & Noble. “Now with access to more than 700,000 apps and the best reading experience available, both are must-see products for entertainment lovers looking for high-quality tablets at incredibly low prices.”
This software change will make the twin tablets much more free in their mode of operation. Despite its superiority, Barnes & Noble has been getting a lot of flak recently from Apple, Amazon and Google whose tablets had far more worthier apps. This major flaw of being left behind in a small department could have backfired. In order to avoid the fallout from this blunder, Barnes & Noble decided to open its tablets to the wonderful world of apps. With millions of exciting songs, moving pictures, cool games and e-books, the magic has been put back in the merchandise.
Everything from Kindle to Kobo to HBO Go can be downloaded onto the duo devices. And a series of countless other features can be activated on the 7 inch and 9 inch tablets respectively. As for the revitalization of Nook demand by a proxy partnership with Google, Barnes & Noble is walking a very delicate tightrope of speculative enterprise here.
Whether these actions will pay back in the form of solid profits remains to be seen. In the capacity of a huge American success story in book-selling, Barnes & Noble may make it alive and well out of the harrowing competition. While the sales have gone through the roof, there have been losses in the millions for Nook too. Like previously mentioned change doesn’t come easy and there is always a price to pay for reshuffling. It is too soon to deliberate on the consequences (positive or negative) of the decision-making that took place at the bold and brave company.
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