Bill Gates has laid out for all purposes a plan of attack that will pinpoint Apple Incorporated. It has become Microsoft’s mission to tackle Apple on its own stomping ground. The whole issue was over invading the tablet-based market that has until now been monopolized by Apple.
Bill Gates has a statement to make. And it is that personal computers are still in. It will be hard to exorcize the ghost of past PCs he seems to be saying. In an interview to CNBC alongside Warren Buffet on Monday, Gates spoke of how with the passage of time it would be difficult to differentiate between tablets and PCs. Windows 8 OS has several users peeved over the fact that you can’t punch in the text or build solid portfolios.
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Apple has been the market leader in the sale of iPads. Yet precisely those features needed to physically type text and form documents were lacking from these otherwise great devices. Gates is insistent that Surface and Windows 8 will be lent to the tablets via Microsoft’s efficient delivery system.
Microsoft wants a piece of the action. It wants in on the deal. With most users in a state of frustration, the software giant will have to give them what they want and that too fast. Even Microsoft Office is missing from the tabular experience according to Gates. This requires well-thought-through changes. Whether Microsoft will be able to get a slice of the pie that is rightfully Apple’s is a moot point.
In other words, the whole scenario is one of having your cake and eating it too. Without leaving behind the PC era, Gates wants to transfer the quality features exhibited in it onto the tablets and thereby gain a share in the net total market profits. This monumental and colossal change will not be an easy task for the staff at Microsoft. But with Bill at the helm they will most probably make it into the arena if not win the event.
While Apple has been around for a long time, Microsoft is a younger enterprise. The former had Steve Jobs as its head and he did a lot for the world of high technology before he passed away due to cancer. As for Bill Gates, he has enriched his brainchild (Microsoft) till it has become a mega-organization of sorts. Gates gets what he wants since he is a genius of the greatest kind. Let’s see what becomes of the invasion of what has previously been Apple’s domain.