AT&T has launched new Aio Wireless plans for its customers who want simple, contract-free, and value-geared plans. The move was likely to have been prompted by rival T-Mobile’s “un-carrier” launch.
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The new plans target customers who are interested in first-class wireless service at value prices without the commitment of an annual contract. Jennifer van Buskirk, president of Aio Wireless, said, "We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today's wireless customers don't want to compromise."
The new Aio offers three simple rate plans and a portfolio of devices that include smartphones and tablets. The plans include unlimited talk, texting and data plans with pricing ranging from $35 to $70 a month Similar to T-Mobile, Aio will also allow unlocked, compatible devices to its network.
Chief Financial Officer John Stephens admitted that the move indicates AT&T’s willingness to respond to new dynamics in the telecommunications marketplace, adding that rival T-Mobile’s announced strategies were interesting. Buskirk stated that the new Aio Brand is set to win value-conscious customers who are increasingly transitioning to smartphones and wireless broadband.
Aio Wireless was launched in Houston, Tampa, and Orlando. The company plans to roll out the new plans in several markets in the U.S. next year.