This is no photoshop prank. The source of the photo is highly legit. The Schomburg Center for Research in Black Culture, New York Public Library has published a photo from 1939 made in Harlem. They published the photo taken by Sid Grossman and published it on their Facebook page.
The researchers ask via Facebook if anybody can identify the man in the picture. Some of course already have other explanations like Jay-Z is a vampire and lived already in 1939. So far nobody could identify the man, but given the viral power of this photo it might be possible to reach someone that knows this man that looks like Jay-Z.
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Photo Credits: Schomburg Center for Research in Black Culture, New York Public Library, Getty Images