Tumblr has launched the sponsored posts ad unit for web dashboards on Thursday. Sponsored posts on mobile news dashboard are already available a month before.
Tumblr has taken a forward step in term of advertisement on Thursday. The famous social media website has announced to bring sponsored posts on users desktop dashboard. Now users will see these sponsored posts blended into their regular news feed present on their desktop dashboard.
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Yahoo acquired micro-blogging Tumblr website two weeks before. This is the very first update by Tumblr after the acquisition. The sponsored posts will be distinguished from others by a dollar ($) sign present on the right hand top corner of the posts. Tumblr is motivated to take next step in advertisement because it received a very positive response from in-stream mobile ads. Tumblr Radar posts have already achieved 10 million likes and reblogs as announced in official post.