It’s out with the old and in with the new. Apple is to start trade-in of its previous iPhones in exchange for new models. This is the first time the giant firm is doing such a thing.
Apple is cooperating with the Brightstar Corporation to trade-in its older iPhones for newer smart phone editions. The Brightstar Corporation has already had experience working for agencies such as AT&T and T-Mobile. According to Bloomberg News, it is a mobile phone disseminator company and has dealt in exchange services before. The news was leaked out by some individuals who refused to be named. When contacted, spokespersons at both Apple and Brightstar did not have anything to say regarding the matter. They were taciturn. The brand new iPhones begin at $649 per head.
There is speculation that the sales of iPhones in the US market are likely to plummet. What a trade-in situation could do for Apple is help boost its sales and image. Samsung, its arch-rival is already working on increasing its sales throughout the United States. This program by Apple began just days after its screen replacement workshop. As for Brightstar, it is the ultimate re-purchasing and product exchanging company. Offering reasonable prices and a Net-based system, Brightstar has fully integrated its capacities with Apple in order to benefit both in the process.
The whole procedure is simple enough. End users can come to the store and hand in their used mobiles. This way they earn valuable credit which they can then cash in on in order to buy new iPhone models. Apple has done a similar thing before (in August of 2012 to be exact). Back then it was with a company called PowerOn. As for the current Brighstar campaign, it may just end up profiting Apple. Apple’s stocks will sell like hotcakes in the market thanks to this strategy. The special thing about this exchange program is that it will be specifically an in-store phenomenon. In other words, Apple retail stores will be the main venues for the sale of the new iPhones. Other companies like Gazelle and uSell have their own exchange rates regarding mobile devices.
Ultimately, Apple is walking a thin tightrope by going this route. It stands to gain a lot if things turn out right and it stands to lose some if plans do not go as per schedule. The scenario is one of abundance tempered by the risk of loss.
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