Jun 10 2013, 3:55am CDT | by Sumayah Aamir
The speculation is over as Waze has decided to choose Google over Facebook as its main buyer. For months on end the battle for acquiring the rights to Waze, the social traffic app, was raging in all its might. But now a final decision has been reached. Israel-based Waze has over 50 million users. In the past, both Facebook and Apple have been the potential wooers of Waze. Waze had stipulated that it wanted its Israeli workers to remain in Israel, its homeland. This was however unacceptable to Facebook which therefore backed out of the deal. But Google has no such hang-ups since it already has one of its branches in Israel.
Apple’s CEO, Tim Cook has meanwhile said that despite rumors Apple Incorporated was never interested in Waze in the first place. The constant tussles between rival buyers had created an auction-like atmosphere and now that Google is the final bidder a sort of peace has descended on the process.
Waze has built its reputation as a traffic app facility. It lets its users know whether there are any traffic jams along the way. Police surveillance is also pointed out by Waze. Finally, it warns you regarding speed monitoring cameras and roadside hazards. Formed five years ago, Waze has progressed rapidly through the ranks to earn some pretty hefty amounts of money for itself and its administrative staff.
Whatever the case, by now Google has come closest to buying Waze. The officials at both Waze and Google refused to comment on the situation. While the ink is not exactly dry on the agreement papers, still the deal has been almost finalized. The $1.1 billion may pinch Google a little but then nothing comes for free in today’s hyper-economic times. But this acquisition was first reported yesterday by an Israeli finance paper for price deal of $1.3 billion. Yet according to Bloomberg 's recent sources, it would be off $ 1.1 billion. And the biggest thing is that Waze will retain its independence.
This banished any thoughts of Google taking over the working order of Waze. Waze is not as huge an organization as Google. But it is very correct in its prognostications since the regular users keep lending feedback regarding traffic conditions. That is the attractive thing about Waze. And Google’s bold move has given it the rights to this golden sparrow over so many other contenders.
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