The Sony PS4 demolishes the Xbox One at the E3 2013 with two things.
The big E3 2013 keynotes from Microsoft and Sony kicked off E3 2013 yesterday. Now that the dust settled and the overshadowing WWDC 2013 keynote has been somewhat digested the analysis begins. Microsoft seems to want Sony to stay in the console business. They gave Sony two big opportunities to beat the Xbox One with the Sony PS4.
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Microsoft's limit on used game sales and the always on requirement (every 24 online check-in) gave Sony an opportunity to be the hero and they jumped on the opportunity. Arstechnica's Kyle Orland analyzed the audience reaction to Sony's announcement that they do not change the way we are used to handle disc based games. You can watch that segment below.
The other obvious blow Sony delivered is the low price. The Sony PS4 will sell for $399. That is $100 less than the Xbox One. Amazon said though already that the high price did not stop unprecedented pre-order launch of the Xbox One. Still, Microsoft needs to explain to consumers why they have to pay $100 more than for the Sony PS4. Sony's marketing task will be much easier this fall.
I already see though that Microsoft will cut the price of the Xbox One to match the PS4 as soon as they feel that they get behind.