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Apple and Chiat Combine Forces to Boost Brand

Apple Incorporated is pairing up with its advertising partner, Chiat to campaign for uplifting the crunchy fruit logo brand. The two have combined forces to boost the brand loyalty of the former via the efforts of the latter.

Jun 12 2013, 8:59am CDT | by

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Apple and Chiat Combine Forces to Boost Brand

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Apple and Chiat Combine Forces to Boost Brand

Apple and Chiat Combine Forces to Boost Brand

There is a whole history of Apple ads, from the John Lennon and Yoko Ono Theme (Make Love not War) to the Orwellian 1984-Style Motif (Hammer hitting a Screen of Big Brother). However, despite the hard sell, recent sales of Apple products have fallen through the roof thanks in no small part to Google’s Android assault. Therefore, Apple and Chiat, the company behind most of its 90s and Noughties ads, have gotten together to come up with a campaign in order to get back to being #1.

According to Bloomberg , the new series of ads that will get churned out will emphasize the Apple family of electronic goods. The news was leaked out by certain people who requested that they not be named. The day before today one of the advertisements was given a chance to go live on air. Many others will get displayed in the upcoming months. Tim Cook, the CEO of Apple has spoken of how the campaign is focused on getting back to basics. Apple, as Steve Jobs defined it, is all about simplifying lives. And so the ads will concentrate on the links between the various iPhones and iPads and iPods as they collectively make life a game worth playing.

So many times large companies get so caught up in the ordinary everyday hassles that they lose track of who they are or where they belong. This can be quite detrimental to productivity as well as creativity. It would be better for them to get down to brass tacks and use some lean thinking in the process. The ads that will get featured will not be zooming in on merely products though. Rather they are all about the Apple Aura. The solving of routine problems via smart technology that blends in with the environment is what this big brand is basically about.

Meanwhile the rate of worldwide growth in electronic goods has left Apple dazed and confused. Advertising has time and again given a booster shot to Apple. Though it has also been criticized for its media hype, yet Apple products come close to the display signs that portray them before the public. Steve Jobs himself picked up the pieces of a financially ruined Apple with his 90s “Think Different” ads. It seems such a critical moment has arrived once again. That is one of the main reasons behind this joint effort by Apple and Chiat to regain its image as the trailblazer of technological innovation.


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Update: 11

Israel: Not a Time for Zealotry or Shyness with Children

Source: eJewish Philanthropy

by Cyd Weissman Minutes after coming out of the bomb shelter last week, I saw a father and his twin daughters finish a meal and quietly chat in a Tel Aviv restaurant as if nothing had just happened.  On the streets of Jerusalem a mother told me that her 7 year old son was managing the incoming rockets just fine. “Can we do it again” (go in the shelter), he asked? “I want to hear the boom, like the video game.” What can we do ...
Source: eJewish Philanthropy   Full article at: eJewish Philanthropy 53 minutes ago


Update: 10

Yo App

Source: CBS Philly

By Chris Morris PHILADELPHIA (CBS) - On today’s APP-tastic and outta SITE – Yo. If you’re looking for a quick way to let someone know you’re thinking of them, Yo is certainly the app to do it. The app, which sends a text and audio message saying simply “Yo” isn’t meant to be a complex communication tool. It’s meant to let you tell someone you’re thinking of them – or as a quick check-in. Silly? Yep. Stupid? Arguably. But it’s addictive nonetheles ...
Source: CBS Philly   Full article at: CBS Philly 1 hour ago

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Update: 9

HEALING HERBS: Balancing salt intake

Source: NationNews-Barbados

Salt does more than improve flavour – it intensifies it. It reduces bitterness and enhances sweetness. It provides balance. It’s a natural preservative, helps bread rise and is even a critical ingredient in ice cream. No wonder it’s been the secret ingredient of the human race for 8 000 years. Today, food technologists rely on salt to satisfy consumer preferences in colour, texture, appearance and aroma. And, all evidence suggests that c ...
Source: NationNews-Barbados   Full article at: NationNews-Barbados 2 hours ago

Update: 7

Apple may release 4K iMac, 12in Macbook AIr with Retina Display in October

Source: Neowin

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It is claimed that Apple will release new machines alongside the new Mac OS X 10.10 "Yosemite." Both of the refreshed machines are said to feature high resolution displays, probably at a pric ...
Source: Neowin   Full article at: Neowin 2 hours ago

Update: 6

Indiegogo find: The Mighty Speaker may be sharkproof

Source: AppleTell

I say the Mighty Speaker “may” be sharkproof because the developer doesn’t actually make that claim. They have no reason to. But I’m watching something on SyFy about the greatest shark attacks in cinema, so I’ve got that on my mind. Hopefully, your speaker needs are more of the waterproof and sandproof, which the Mighty Speaker can provide. The Mighty Speaker is a portable Bluetooth speaker that’s waterproof at up to 1 meter for 30 minutes. You likely won’t need that, but it a ...
Source: AppleTell   Full article at: AppleTell 2 hours ago

Update: 5

Bose sues Beats over headphone noise-cancellation patents

Source: Asia One

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High-end sound system and headphone maker Bose Corp is going after the newer kid on the block, Beats Electronics, with a lawsuit accusing Beats of infringing several patents related to noise-cancellation technology.In a lawsuit filed Friday in federal court in Delaware, Bose said Beats had willfully infringed upon five of its patents,which Beats allegedly uses in its Studio and Studio Wireless line of headphones. Bose said it had lost profits and sales as a r ...
Source: Asia One   Full article at: Asia One 2 hours ago

Update: 4

The Leftovers' Amy Brenneman: Laurie's "Not So Fragile" Anymore

Source: tvguide

[WARNING: The following story contains spoilers from Sunday's episode of The Leftovers. Read at your own risk.]Amy Brenneman may play a silent character on HBO's The Leftovers, but the two-time Emmy nominee has plenty to say about her character, Guilty Remnant member Laurie Garvey. On Sunday's episode, Laurie and the rest of the G.R. grapples with the fact that someone brutally stoned fellow cult member Gladys (Mar ...
Source: tvguide   Full article at: tvguide 3 hours ago

Update: 3

Did "Hercules" just hurl his club at Christ?

Source: WND

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Source: WND  Full article at: WND 3 hours ago

Update: 2

“The PC is Decimating Console,” says Doom Designer John Romero

Source: IGN

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Industry veteran John Romero, best known for his work at id Software as a designer for Wolfenstein 3D, Doom and Quake and later as the creator of Daikatana, believes PC and mobile are dominating console platforms through price but can’t really see the new wave of VR gaining much traction with most players. Speaking to at the Strong National Museum of Play in Rochester, New York, at an event marking the addition of his old Apple II Plus computer to t ...
Source: IGN   Full article at: IGN 3 hours ago

Update: 1

Neon signs are dying, but our appreciation isn’t

Source: MyFox 8 WGHO

A few years ago, Brian Daniel was driving around Los Angeles when he spotted a neon sign for a random storage facility. The red stick figures carrying yellow boxes glowed from the mundane building. It was like it was screaming out to him. Daniel loved how a sign could go from ordinary and unremarkable during the day to “talking to you” at night. L.A.’s neon won over the frequent traveler, who has concluded th ...
Source: MyFox 8 WGHO   Full article at: MyFox 8 WGHO 4 hours ago

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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