We all love gifts, right? Amazon wants to capitalize on our desire to give and recieve gifts by officially announcing "Amazon Birthday Gift" today.
Basically, it is a way for Amazon customers to surprise their friends with birthday gifts by sending Amazon Gift Cards. But Amazon has made the entire gift-giving process even better by using Facebook as the medium.
It works by sending Amazon Gift Cards ($1, $5, $10, $25) on Facebook and asking friends to participate as well. The "social" gift will then be prepared for delivery during the recipient’s birthday.
Amazon explains that on the recipient’s birthday, the birthday messages will appear on Timeline together with links to the gift on Amazon.
“Birthdays have always been social occasions, and sites like Facebook now make it possible for anyone around the world to send birthday wishes to friends – with Amazon Birthday Gift, those many individual messages can become a big gift,” says Steve Shure, the Vice President of Traffic at Amazon.