Jun 24 2013, 9:37am CDT | by Sumayah Aamir
The service is a first-of-its-kind. And it is being offered by both Sony and Disney. The decision is to rent out movies in South Korea through movie on demand feature while these were being shown in theaters. According to The Wall Street Journal
, the choice is clear cut. Fans can watch a movie at a venue. Conversely they can turn to cable, Internet or satellite television. Several films have already been provided access to as part of the deal. Such trial-and-error attempts have occurred in the past with no success. This is the first one that is showing signs of being accepted by audiences.
Previously, there had been certain issues with the release and experimentation in film dispensation. Several sticking points came along the way. It was only after several failures that the stepping stones to success were found. South Korea is the proud country that will host this bold move. It is eighth on the list of globally-renowned film markets. Sony and Disney couldn’t have picked a better nation for their operations. Asia seems the right place. If the tentative toying took place in the UK or the United States it would definitely backfire. The other media moguls in Hollywood are looking on with keen interest. They just might act in a similar manner. Sony and Disney have set the trend for now.
The scourge of piracy has beset both the music and film industry. Part of the reason is a laxity in standards. With the global environment increasingly directed towards commercialism, ideals and values have suffered. There are always people who try to make an easy buck. And they have a tendency of latching on to pre-existing enterprises. That way their parasitic existence gets a boost too. With carbon copies and second hand versions of the real stuff invading Asian markets, the result is a degradation of standards. Cheap stuff is just that: cheap. There are no guarantees.
In case of movies the quality and dubbing is never the same as the original version. That is the reason behind this latest maneuver by Sony and Disney. Piracy is a very big curse that has to be eliminated. And the studios are finally fighting back in an effort to get rid of the last vestiges of this detestable act.
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