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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo has over the past season made nine acquisitions that it makes the head reel. However, Yahoo is still active after all the transformative challenges. In fact, it is raring to go for two new advertising format and a video service.

Jul 17 2013, 5:03am CDT | by

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Yahoo Announces New Ads and Video with Q2 Earnings
 
 

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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo CEO is still active after so many acquisitions. When Yahoo displayed its earnings report for the second quarter of 2013, it was a moment of rumination for the Big “Y”. With a $386 million net gain, Yahoo realized that last year it made much more than this. Yahoo CEO also announces two new ad formats for the company. Yahoo! Stream Ads and company's own  Billboard ad is announced during Q2 earnings call. The search giant also announced a new video partnership with Broadway Video Entertainment and NBC Entertainment "to bring "Saturday Night Live" archive clips from 1975 to 2013 exclusively to Yahoo!."

Meanwhile, Marissa Mayer has also completed an annual period in the capacity of the toughest and smartest CEO of Yahoo.  Yahoo had been struggling before she took over and shook things up. With expectations at an all time low, Marissa decided to go on a spree of acquisitions which never seemed to end. The new female CEO is optimistic about Yahoo despite the pessimistic prognostications by the pundits of progress.

She said that in second quarter, the company made nine acquisitions including "Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and Tumblr. Tumblr is one of the fastest-growing media networks in the world. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant community of users to the Yahoo! network. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly visitors.' However, Yahoo’s future remains unsteady and shaky. The signs of a recovery are there though. For one thing, the company’s shares have gone up.

Yahoo still has plenty of cash left behind to buy even more companies. The earnings for the second quarter are a mixed bag. While some figures show a spike, others are depressed. Yahoo has $5 billion assets in buyback shares. The playing of stocks and shares in the stock market is a game that is very unpredictable. So nothing could be said for now. Since the past year or so, Yahoo’s shares have fared well. For now, Marissa Mayer is into building products at the company premises. Her plan is to attract consumers and advertisers from Google and Facebook. Yahoo also has a stake in Alibaba. Mayer’s main thrust is towards increasing sales growth. She even appeared on television recently to explain how Yahoo is going to deal with its deficits.

Image Credit: Getty Images

 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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