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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo has over the past season made nine acquisitions that it makes the head reel. However, Yahoo is still active after all the transformative challenges. In fact, it is raring to go for two new advertising format and a video service.

Jul 17 2013, 5:03am CDT | by

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Yahoo Announces New Ads and Video with Q2 Earnings

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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo CEO is still active after so many acquisitions. When Yahoo displayed its earnings report for the second quarter of 2013, it was a moment of rumination for the Big “Y”. With a $386 million net gain, Yahoo realized that last year it made much more than this. Yahoo CEO also announces two new ad formats for the company. Yahoo! Stream Ads and company's own  Billboard ad is announced during Q2 earnings call. The search giant also announced a new video partnership with Broadway Video Entertainment and NBC Entertainment "to bring "Saturday Night Live" archive clips from 1975 to 2013 exclusively to Yahoo!."

Meanwhile, Marissa Mayer has also completed an annual period in the capacity of the toughest and smartest CEO of Yahoo.  Yahoo had been struggling before she took over and shook things up. With expectations at an all time low, Marissa decided to go on a spree of acquisitions which never seemed to end. The new female CEO is optimistic about Yahoo despite the pessimistic prognostications by the pundits of progress.

She said that in second quarter, the company made nine acquisitions including "Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and Tumblr. Tumblr is one of the fastest-growing media networks in the world. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant community of users to the Yahoo! network. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly visitors.' However, Yahoo’s future remains unsteady and shaky. The signs of a recovery are there though. For one thing, the company’s shares have gone up.

Yahoo still has plenty of cash left behind to buy even more companies. The earnings for the second quarter are a mixed bag. While some figures show a spike, others are depressed. Yahoo has $5 billion assets in buyback shares. The playing of stocks and shares in the stock market is a game that is very unpredictable. So nothing could be said for now. Since the past year or so, Yahoo’s shares have fared well. For now, Marissa Mayer is into building products at the company premises. Her plan is to attract consumers and advertisers from Google and Facebook. Yahoo also has a stake in Alibaba. Mayer’s main thrust is towards increasing sales growth. She even appeared on television recently to explain how Yahoo is going to deal with its deficits.

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Audra McDonald Sings Yahoo Answers on The Tonight Show With Jimmy Fallon: Watch Now!

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Update: 10

Reports: Ray Rice Suspended Two Games For Uppercutting Fiancée

Source: Deadspin

As first reported by Yahoo's Rand Getlin, and just now by multiple other reporters, Ravens RB Ray Rice will be suspended by the NFL for the first two games of the season for beating the shit out of his then-fiancée.Read mo ...
Source: Deadspin   Full article at: Deadspin 2 hours ago

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Update: 9

Google under fire from regulators over response to EU privacy ruling

Source: Asia One

BRUSSELS - Google's handling of "right to be forgotten" requests from European citizens will come under fire from the continent's privacy watchdogs on Thursday, after the search engine restricted the removal of Internet links to European sites only.European data protection authorities are meeting representatives of Google, Microsoft, which operates the Bing search engine, and Yahoo to discuss the implementation of the landmar ...
Source: Asia One   Full article at: Asia One 2 hours ago

Update: 7

Ray Rice suspension expected to be two games

Source: NBC Sports

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The Ravens are bracing themselves for Ray Rice to be suspended, though they’re awaiting word on how long. As it turns out, it might be shorter than anyone expected. According to Rand Getlin of Yahoo Sports, Rice is expected to get a two-game suspension, though no official announcement has ...
Source: NBC Sports   Full article at: NBC Sports 3 hours ago

Update: 6

Yahoo Eyes Mobile Ad Dollars With Flurry Acquisition

Source: Forbes Real Time

Yahoo's Headquarters In Sunnyvale, California
Flurry has an RTB platform called the Flurry marketplace that enables automated sales of ads across different ad properties. This acquisition is important for Yahoo as it can significantly boost its mobile ad revenue and resurrect i ...
Source: Forbes Real Time   Full article at: Forbes Real Time 4 hours ago

Update: 5

10 Things In Tech You Need To Know This Morning (FB, YHOO, AAPL, MSFT, CSCO)

Source: The Business Insider

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Good morning! It's going to be sunny and pretty warm (low 80s) here in New York. Let's look at the news. Facebook delivered strong earnings that sent the stock to all-time highs in after-hours trading. It beat expectations on the top and bottom line. The company is just executing really well right now. On the earnings call, Mark Zuckerberg said photos are out and messages are in: "There's only so many photos you want to share."  We got an inte ...
Source: The Business Insider   Full article at: The Business Insider 6 hours ago

Update: 4

Twitter Has A Massive Diversity Problem, And These Two Charts Prove It (TWTR)

Source: Business Insider

Yahoo's Headquarters In Sunnyvale, California
Twitter disclosed the diversity numbers for its global and U.S. employees Wednesday, following in the footsteps of Google, Facebook, Yahoo, and LinkedIn. Like these companies, Twitter is comprised of a workforce that's primarily white and male, especially when it comes to tech-related positions. At Twitter, 70% of employees are male and 30% are female. When you look at the numbers for tech-related jobs, that ratio switches from 90% male employe ...
Source: Business Insider   Full article at: Business Insider 19 hours ago, 4:07pm CDT

Update: 3

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Source: Experience Project

Yahoo's Headquarters In Sunnyvale, California
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Update: 2

Is Alibaba Or SoftBank About To Buy Yahoo?

Source: Forbes Real Time

Yahoo's Headquarters In Sunnyvale, California
Yahoo's current stock price and its assets makes it a particularly attractive buyout candidate for eit ...
Source: Forbes Real Time   Full article at: Forbes Real Time 21 hours ago, 1:50pm CDT

Update: 1

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Source: eWeek

Yahoo's Headquarters In Sunnyvale, California
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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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