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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo has over the past season made nine acquisitions that it makes the head reel. However, Yahoo is still active after all the transformative challenges. In fact, it is raring to go for two new advertising format and a video service.

Jul 17 2013, 5:03am CDT | by

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Yahoo Announces New Ads and Video with Q2 Earnings

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Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo Announces New Ads and Video with Q2 Earnings

Yahoo CEO is still active after so many acquisitions. When Yahoo displayed its earnings report for the second quarter of 2013, it was a moment of rumination for the Big “Y”. With a $386 million net gain, Yahoo realized that last year it made much more than this. Yahoo CEO also announces two new ad formats for the company. Yahoo! Stream Ads and company's own  Billboard ad is announced during Q2 earnings call. The search giant also announced a new video partnership with Broadway Video Entertainment and NBC Entertainment "to bring "Saturday Night Live" archive clips from 1975 to 2013 exclusively to Yahoo!."

Meanwhile, Marissa Mayer has also completed an annual period in the capacity of the toughest and smartest CEO of Yahoo.  Yahoo had been struggling before she took over and shook things up. With expectations at an all time low, Marissa decided to go on a spree of acquisitions which never seemed to end. The new female CEO is optimistic about Yahoo despite the pessimistic prognostications by the pundits of progress.

She said that in second quarter, the company made nine acquisitions including "Summly, Astrid, Milewise, Loki Studios, Go Poll Go, PlayerScale, Rondee, Ghostbird Software and Tumblr. Tumblr is one of the fastest-growing media networks in the world. Its tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant community of users to the Yahoo! network. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly visitors.' However, Yahoo’s future remains unsteady and shaky. The signs of a recovery are there though. For one thing, the company’s shares have gone up.

Yahoo still has plenty of cash left behind to buy even more companies. The earnings for the second quarter are a mixed bag. While some figures show a spike, others are depressed. Yahoo has $5 billion assets in buyback shares. The playing of stocks and shares in the stock market is a game that is very unpredictable. So nothing could be said for now. Since the past year or so, Yahoo’s shares have fared well. For now, Marissa Mayer is into building products at the company premises. Her plan is to attract consumers and advertisers from Google and Facebook. Yahoo also has a stake in Alibaba. Mayer’s main thrust is towards increasing sales growth. She even appeared on television recently to explain how Yahoo is going to deal with its deficits.

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Update: 11

New Maze Runner Trailer Arrives

Source: Empire: Movie News & Reviews

Dylan O'Brien & Will Poulter are a-mazedThough it cannot be said that 20th Century Fox enjoyed a vintage panel at Comic-Con this past weekend, the studio did at least get a warm welcome for novel adaptation The Maze Runner and the charismatic cadre of cast and crew it brought to the stage. Also included in the presentation was the new trailer for the film, which you can view below via Yahoo. Adapted from James Dashner’s 2009 novel, which has been in development almost since ...
Source: Empire: Movie News & Reviews   Full article at: Empire: Movie News & Reviews 16 minutes ago


Update: 10

Watch: New Trailer for Wes Ball's Sci-Fi Thriller 'The Maze Runner'

Source: Latino Review

"No one has ever survived a night in the maze." Fox has unveiled another new trailer for Wes Ball's The Maze Runner, an adaptation of the young adult book by James Dashner about a group of kids trapped in an elaborate, futuristic maze. While this reeks of a wannabe Hunger Games series, it actually has a lot of its own unique offerings. I'm admittedly looking forward to this movie mo ...
Source: Latino Review  Full article at: Latino Review 20 minutes ago

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Update: 9

New ‘The Maze Runner’ Trailer Pits Dylan O’Brien Against an Impossible Puzzle

Source: slash film

Comic Con fans got a preview of The Maze Runner, directed by Wes Ball based on the book by James Dashner, and the fans loved it. Now there’s a new Maze Runner trailer, which delves a bit deeper into the story of a young guy named Thomas (Dylan O’Brien of MTV’s Teen Wolf) who finds himself in the Glade, a wholly unusual community in the middle of a massive labyrinth. There he and the other boys similarly exiled try to survive and escape the maze. Things get ...
Source: slash film   Full article at: slash film 35 minutes ago

Update: 7

How Do You Solve A Problem Like Marissa?

Source: Forbes

After two years on the job, Marissa Mayer and her management team have yet to show any tangible results to shareholders for the turnaround of Yahoo's core business. Shareholders would be better served seeing either Alibaba or SoftBank ...
Source: Forbes   Full article at: Forbes 1 hour ago

Update: 6

Twitter Faces Wall Of Negativity As It Reports Earnings Today (TWTR)

Source: Business Insider

Twitter reports earnings at 4 p.m. ET Tuesday and there couldn't be more pressure on CEO Dick Costolo to deliver. Twitter faces a wall of negative sentiment, mostly over whether it can meaningfully grow its user base. Monthly active users (MAUs) were barely more than flat last quarter, and the stock has fallen 43% from $67.50 at the beginning of the year to around $38 today. Those are big stakes for Costolo, who has vowed to restart growth among new users ...
Source: Business Insider   Full article at: Business Insider 1 hour ago

Update: 5

Gina Carano: Must We Pretend Her Fight Against Rousey Is Anything but a Circus?

Source: Bleacher Report

UFC President Dana White recently met with the former face of women’s mixed martial arts, Gina Carano, in an attempt to negotiate her contract, so that she may fight in the UFC’s Octagon for the first time. Talks are still underway. White told MMA Weekly (h/t Yahoo Sports) that if a deal was made, Carano would most likely face the current face of women’s MMA, undefeated UFC bantamweight champion and Ol ...
Source: Bleacher Report  Full article at: Bleacher Report 12 hours ago

Update: 4

Why ad buyers shrug at BuzzFeed’s plagiarism scandal

Source: Digiday

BuzzFeed’s recent plagiarism scandal may be giving journalists a severe case of schadenfreude, but it’s unlikely to do much near-term harm to the publisher’s relationship with ad buyers. BuzzFeed said on Friday that it fired politics editor Benny Johnson after finding in his work 41 instances of plagiarism, some of which was from sites as unlikely as Yahoo Answers. Johnson, hired in January 2013, was brought on to help BuzzFeed move from being a vira ...
Source: Digiday   Full article at: Digiday 13 hours ago

Update: 3

Blake Griffin Injury: Updates on Clippers Star's Back and Return

Source: Bleacher Report

Los Angeles Clippers All-Star Blake Griffin was meant to go to training camp for Team USA in preparation for the FIBA Basketball World Cup. Unfortunately for the American squad, Griffin will no longer be doing so, and the reason was revealed on Monday.'s Ramona Shelburne reports that Griffin withdrew from the team last week due to a small back fracture: Griffin suffered from back spasms in late March, though it's unclear whether this latest ailment is rel ...
Source: Bleacher Report  Full article at: Bleacher Report 13 hours ago

Update: 2

Mo Williams to Timberwolves: Latest Contract Details, Analysis and Reaction

Source: Bleacher Report

Mo Williams' sixth NBA franchise will be the Minnesota Timberwolves. Williams and Minnesota agreed on a one-year, $3.75 million contract on Monday as Minnesota continues rounding out its bench depth with veteran pieces.   Adrian Wojnarowski of Yahoo Sports was first to report the agreement: Williams spent last season with the Portland Trail Blazers. He averaged 9.7 points and 4.3 assists per game on 41.7 percent shooting, failing to make a single start for the first time since his ...
Source: Bleacher Report  Full article at: Bleacher Report 19 hours ago, 4:10pm CDT

Update: 1

Watch A Five Minute Preview of ‘The Simpsons’ / ‘Family Guy’ Crossover

Source: slash film

The Simpsons and the Griffiths have danced around each other for years, sharing Fox’s Animation Domination programming block and taking good-natured jabs around each other on their respective shows. But it’s only this fall that they’re coming face-to-face for the very first time. At Comic-Con this weekend, attendees got a first look at the upcoming Simpsons / Family Guy crossover in the form of a five-minute previ ...
Source: slash film   Full article at: slash film 20 hours ago, 3:30pm CDT

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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