The EU had accused Google of anti-trust issues. Google had sent a proposal to European Commission that is rejected. EU demands the search engine giant to address these matters fair and square.
Google appears to be guilty of removing competitors from being displayed on its online pages. Yet it seeks to be let off on some matters as regards the whole issue. The review of Google’s problematic behavior had been an ongoing concern since the past three years or so. Google owns over 80% of European cyberspace. If it is found to be a culprit in relation to the accusations it can face a fine of up to $5 billion.
The EU commissioner meanwhile has expressed misgivings as to the amount of concessions made by Google. They are simply not enough. A final date for Google’s response has not been set yet according to Reuters. There appear to be a few areas of concern that need to be redressed by Google.
Google will mark its own personal products in the result pages. It will also provide access to three rival sites and allow ad men to shift to competing platforms. The EU questioned several companies that had concerns and complaints regarding Google.
They all spoke of how Google still had the upper hand in this regard. Several lobbyists have added their voices to the crescendo of criticism. The EU sees this as further proof of Google’s incompetence in this matter. More needs to be done to assure the EU. And so Google appears to be in somewhat of a fix.