Facebook has really made a name for itself in the mobile phone app department. It has reached a new milestone. Over 100 million users now employ its new "Every Phone" app which works on most handsets.
Captivating the hearts of new users in newly emerging markets is where Facebook seems to have hit a home run. Today, the social network giant reached the phenomenal number of 100 million in its mobile app user base. The app allows many features of Facebook to appear on handsets.
The “Facebook for Every Phone App” is operable on over 3000 different mobile phones on a global basis. It happens to be a Java app and standardized for low data usage. India, Indonesia and the Philippines are three countries where further discounts are offered. In fact, some carriers even offer free service. The whole shebang began with the merger with the Israeli site, Snaptu.
The Third World is a place where Facebook is still in its infancy. It has yet to carve out a path for itself in these unexplored niche markets. The people who use Facebook services in these backward parts of the world face grinding poverty. Mexico, Brazil and Vietnam are some other countries where Facebook is showing signs of success. However, by continuously expanding its contacts and tentacles, Facebook stands to win in the end. Among the services on offer by Facebook are: News Feed, Messenger and Photos. Facebook has to further diversify its audience if it wants to profit further in the future.