Apple has done an about turn in its production policy. It is to trash its iPhone 5 in favor of better models such as the iPhone 5S, low cost iPhone and Lite respectively.
According to the rumor mill, Apple will be performing a volte face of sorts. Its iPhone 5 is going to go in the dustbin of history. While iPhone 5 was at the high end of the market, the iPhone 4S and iPhone 4 were middle class entities. And though the iPhone 5 is responsible for half of Apple’s iPhone sales, its in-cell technology isn’t fit for small scale production. Therefore, the whole project is being scrapped. And what object of desires is going to take over the void left behind by the iPhone 5? The iPhone 5S, of course! And another plastic throwaway price model termed the iPhone Lite. The iPhone 5S is not that different from the previous model. Its production may have started already from all we know.
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Even the production of the iPhone 4S is being stopped. The iPhone 4S was being handed out to consumers on a $100 contractual basis. As for the iPhone 5, it was available at almost $200 for a two year period. While Apple had the option of keeping these two former versions intact, it has chosen to dump them in favor of its novelty gadgets. The reasons behind production of its Lite model is that it needs to enter newly emerging markets in Brazil, Russia, India and China. What Apple is doing may seem slightly contradictory but in the long run it makes a whole lot of sense.