Already, Google was in peak form with its Google TV and Chromecast services. But with its brand new living room experience, it is going to have its aficionados in a tizzy. The Wall Street Journal reported that a Roku-like set top box with Hangouts was shown off in a recent demo by Android head honcho, Andy Rubin. Tools necessary for videoconferencing accompanied the device.
A previous attempt at this by Logitech had failed. Their Revue Tv Cam had been an experiment that ended in catastrophe. However this set top box will hopefully be a success story. It was rumored to be offering Android OS applications, video games and Netflix/Pandora as its main services. Its launch was due at the I/O. The fact that it is still in its evolutionary phase remains to be verified.
This comes just after the Chromecast dongle deal that Google had to scrap due to rising demands. The set top box is said to be full of interesting features that will have the users on the edge of their seats. Microsoft and Apple meanwhile are working on their own versions of the system. That means that Google will have to deal with some adversity.
However, the fact that it is a very lucrative sector means that there will be plenty of space for many companies to share the economic pie. For now the set top box remains a closely guarded secret. Google has only leaked out enough of it to assuage the curiosity of the public.