Samsung is on top of the world. It has overtaken Apple in matters of profit-making. As far as the world's biggest smartphone market in China is concerned, it is firmly entrenched and making gains in the region.
Apple has been left behind biting the dust. It is no more the top brand the world chooses to adopt. Instead Samsung has taken over and is expanding with the passage of time. While the 2nd Quarter profits for Samsung were $5.2 billion, Apple’s revenues stood at $4.6 billion. The difference is as clear as the light of day.
Part of the reason for Samsung’s growth is the large volumes, high overall prices and stringent cost restrictions it has implemented. The rivalry between Apple and Samsung has proved irksome to the former since it is paying the price now. A radical change in tactics may be precisely what Apple needs. Apple has to look towards what the specific demand is and act accordingly.
The two companies have philosophies that are diametrically opposed. Apple has a Californian freedom loving image of hip sophistication. Meanwhile, Samsung has a paternalistic work ethic oriented culture of productivity. Samsung jam-packs its mobile devices with hundreds of features and that aspect attracts the Chinese.
But Apple is not into all that unnecessary stuff so it has lost on this front. With its Galaxy S4, Samsung has just become the global leader in smart phones. After four years as a dominant player in the field, Apple has lost its edge and retreated to allow Samsung to take its position as #1 on the scene.