Apple made an acquisition that could serve it well. Passif, the low energy wireless chip maker entered a merger deal with Apple. It is a Silicon Valley-based company and produces chips that use very little power. Currently, Apple needs its technology for its own purposes. Apple’s iOS 7 contains a low energy built-in device that has many uses such as being employed in historic museums, commercial venues and various other places.
By using technology from Passif, Apple can save up on power in devices such as the iPhone and iPad. Even the iWatch may benefit from this acquisition. Apple has bought off semiconductor companies such as PA Semi and Intrinsity in the past. This company was one which Apple had been wooing for several years. In fact, Apple was willing to offer tens of millions of dollars for the sake of owning the set up. Now that it has acquired Passif it can rest easy knowing that a cherished goal has been achieved.
The technology Passif churns out on a regular basis includes a radio device that runs alongside a low energy version of Bluetooth termed Bluetooth LE. This is ideal for gadgets that monitor health and fitness statistics. Apple makes no bones about the recent acquisition. As far as it is concerned it is no big deal. The fact that Passif’s devices have an extended battery life makes them perfect for various functions.
Apple meanwhile is concentrating on its iWatch for which whole teams of experts have been hired. After the acquisition of HopStop and Locationary comes the merger with Passif. Passif was built from the ground up by two Berkley students some years back. It is indeed a feather in the cap of Apple Incorporated.
Source: Jessica Lessin