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Bob Mansfield to Focus on Chips in Apple’s VP Shuffle

Aug 3 2013, 4:15am CDT | by , in News | Apple

Bob Mansfield to Focus on Chips in Apple’s VP Shuffle
 
 

Apple is undergoing a major VP shuffle. And in this switchover, Bob Mansfield is going to focus on the chip-making department. This is the second time he is being transferred to a different position.

Apple has undergone some serious internal changes. A key player, Bob Mansfield has been shifted to the field of chip making. There was solid sense behind this move. He used to be VP of Technologies and now there were two substitutes for this role. They will be acting in unison for the post. One is Dan Riccio. He was the former Chief of Hardware. And the other one is the previous Head of Operations, Jeff Williams. 

Mansfield meanwhile will be working in the chip manufacturing department. There has been a communications gap between members of Apple on an internal level. Nevertheless, clarity regarding some positions has been achieved.

Dan Riccio is to get a thorough briefing on the antenna design strategy from the concerned team. As for Jeff Williams, he was the main man who helped the CEO of Apple, Tim Cook. While Mansfield may choose retirement as an option soon, he will never completely detach himself from Apple. He is too important a man for Apple to let go off.


The huge hierarchy-quake at Apple has led to some winners and losers. Yet the whole set up is such that it allows access from each according to his abilities to each according to his needs. Apple is going to be concentrating on producing an iWatch along with a speedier iPad. And as for Apple TV and Macbook, they will integrate the company’s chips in their structure. 

Source: 9to5Mac

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