Vodafone 4G is initially launching in London. It will extend to a dozen other cities including Manchester, Leeds and Sheffield towards the end of 2013. Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leicester, Liverpool, Newcastle and Nottingham are the other major cities it will arrive in soon. A yearly contract for SIM-only Red 4G-ready customers with 2GB data starts at 26 pounds per month. This starting amount is also same to that of O2's lowest tariff amount. But UK's first 4G network provider EE's basic tarrif is lower than both, available at just 21 pounds per month. As for 4G-ready smartphone packages, they come in a two year pact which begins at 34 pounds per month and a one year contract at 52 pounds.
Vodafone has hooked up with Spotify and Sky Sport to present new content to consumers of its 4G service. Its 4G launch date is though same as that of O2's 4G. Vodafone is also offering its existing Red tariff subscribers with 4G-ready device to upgrade their plans to 4G by just paying an additional £5 per month. All plans will be available from August 12th.
There are restrictions on data usage depending upon the data plan you utilize. However, for the first three months you may use it as you want to. 4G service is a far cry from the limited 3G facility of yesteryear. Close to 98% of the indoor population comes under its umbrella. And even more of the outdoor population is covered by this valuable service.
Vodafone basically bought a bandwidth of 2.6 Gigahertz and 800 Megahertz. The former offers speedier delivery over short distances. The latter provides long distance and indoor service. A lot of people use 4G capacity for High Definition television. But with this service the very word has taken on a whole new air. Other players in the game, such as EE, Three, O2 and BT are starting their own versions too. There will be neck to neck competition in this high tech game of media communication.
Guy Laurence, CEO, Vodafone UK said in official blog: “With 4G, speed is just the start: it’s what you do with it that really matters. We are taking 4G into a new league by offering sport; and changing the tune with all the music you could want. 4G is coming of age, and there’s plenty to look forward to…”