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New Nexus 7 Shipments to Hit 3.5 Million in 2013

Is Google's new Nexus 7 will be a flop? Just 3.5M global shipments of the device are expected by the end of this year. What will be the reason of such lesser sale?

Aug 7 2013, 11:33am CDT | by

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New Nexus 7 Shipments to Hit 3.5 Million in 2013
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New Nexus 7 Shipments to Hit 3.5 Million in 2013

New Nexus 7 Shipments to Hit 3.5 Million in 2013
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Google can ship only 3.5 million units of its new Nexus 7 tablets by the end of this year. The latest version of Google's Android tablet is just launched few days before at the end of July. Full 5 months are reaming in this year. But the estimated amount to be sold till end of 2013 is very small. Just 3.5M units are expected to be sold. The first-generation Nexus 7 shipments just reach 6M units till now after a year of its July 2012 launch.

What will be the reason behind this sale failure? Actually new Nexus 7 has to face tough competition with other 7-inch tablets and it is also not going to be launched in world's biggest tech market in China. These are the two big reasons that will drop sales of Nexus 7 2.

Google cannot launch any of its devices in China since 2010. The tech giant had refused to comply with the China government's Internet policies 3 years ago. Since then, Google products are banned in China. Even the ASUS brand tag can not convince China government to allow the launch of second-generation Nexus 7 in the country, according to Digitimes sources. But Asustek own entry-level 7-inch MeMO Pad HD 7 tablet is one of the best selling devices in China available to purchase at CNY299 for the 16GB model.

The Chinese customers that will buy new Nexus 7 from abroad have to pay after-sales service charges to Asustek China. New Nexus 7 tablet will hit Taiwan market at any time in current month of September.

 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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