Google can ship only 3.5 million units of its new Nexus 7 tablets by the end of this year. The latest version of Google's Android tablet is just launched few days before at the end of July. Full 5 months are reaming in this year. But the estimated amount to be sold till end of 2013 is very small. Just 3.5M units are expected to be sold. The first-generation Nexus 7 shipments just reach 6M units till now after a year of its July 2012 launch.
What will be the reason behind this sale failure? Actually new Nexus 7 has to face tough competition with other 7-inch tablets and it is also not going to be launched in world's biggest tech market in China. These are the two big reasons that will drop sales of Nexus 7 2.
Google cannot launch any of its devices in China since 2010. The tech giant had refused to comply with the China government's Internet policies 3 years ago. Since then, Google products are banned in China. Even the ASUS brand tag can not convince China government to allow the launch of second-generation Nexus 7 in the country, according to Digitimes sources. But Asustek own entry-level 7-inch MeMO Pad HD 7 tablet is one of the best selling devices in China available to purchase at CNY299 for the 16GB model.
The Chinese customers that will buy new Nexus 7 from abroad have to pay after-sales service charges to Asustek China. New Nexus 7 tablet will hit Taiwan market at any time in current month of September.