NBC buys live video service startup, Stringwire, in a bid to gather more "user-generated" content.
At the wake of the Boston Marathon bombing, news outlets tapped social media to gather information about the suspects. For example, NBC interviewed local residents using Skype to report the latest upfront updates within the scene.
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Such is the power of "user-generated content." Now NBC wants to harness that power by acquiring a web service startup company called Stringwire. The startup service, which can be found on stringwire.com, lets users create live video anytime and anywhere. It also prompts other users including friends to come up with their own live video using their mobile devices to cover or capture live moments from an event.
Apparently NBC has seen the potential of the service, which, according to The New York Times, will be streamed straight into the media's control rooms. The New York Times adds that the deal is an "acqui-hire" and that what NBC is really after is Stringwire's Phil Groman, who reportedly developed the service.