Aug 12 2013, 5:17am CDT | by Sumayah Aamir
Who hasn’t heard of Lytro. It is the firm behind the creation of the Light Field Camera. The current CEO, Jason Rosenthal is making waves by claiming that the firm will come up with some new products by 2014. The way is clear for some serious innovation. Multiple products are in the making. And he is very excited by the whole thing. The CEO even said that the present scenario and the future set up will be as different as Tesla’s Roadster and the Model S. Most of the new stuff is being kept a trade secret. Only a few hints have been given out as to the nature of the novel cameras. They will be way ahead of the point-and-shoot variety found today.
Video features are to be a vital part of the cameras to come out of this organization in 2014. They will also be far less costly than the current specimens. Finally, there will be little need for specialized hardware components. The unique technology possessed by Lytro allows camera owners to re-focus the snaps after they have been taken. This gives interactivity a boost. Meanwhile, the big plans it has for the unforeseen future may just meet the expectations of the public. Lytro plans to change the whole system of photography forever with its singular products. That is a tall order and yet one never knows what innovative marvels the technology experts hold in their hands.
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