Facebook wants to copy the good qualities of Twitter. That is why it is to launch a special VIP mobile app soon. This is meant for celebs only and will allow them to interact with their fan base more proactively.
Being a celebrity is a tough job. As the show “I’m a Celebrity, Get me out of Here!” reveals, it can get quite hectic when your life is public property. In order to reduce the onus these very sensitive and special people have to face, Facebook has put two and two together. A spanking new app that caters to VIP culture is about to be launched by Facebook soon. This will include in its purview certain mobile features that allow more extensive interaction between fans and the celebs themselves. The very important persons can now keep tabs on what their fans are saying about them and act according to the situation at hand. This will make the process so much easier than the previous mode of keeping in touch.
Twitter has been the king in matters of celebrity gossip and responses from enthusiastic fans. But now Facebook is trying to beat every Tweet. The myriad threads on Twitter will be matched by Facebook’s new app. While there is an Activity Log on the world’s largest social network, it does not measure up to Twitter’s expertise in these matters. Pretty soon those with fame and fortune can just log onto Facebook and know at a moment’s notice what their fans are saying about them. The art of quickly overseeing the gossip whether one is a rock star or a politician is a very valuable service indeed. Many of Facebook’s features will be there courtesy of Twitter which got there first though.
Facebook spokesperson told AllThingsD that the company is "currently testing some mobile features designed to help public figures interact with their fans. We are testing these features with a small group of partners and will share more details should we roll it out more widely.”