Roku Beats Apple TV in Popularity

Aug 15 2013, 9:48am CDT | by , in News | Apple

Roku Beats Apple TV in Popularity

Roku is more in favor than Apple TV. At least in America, it beats its rival in matters having to do with popularity of streaming media player. Apple has been given the knockout punch by this tough and capable competitor.

Among those who employ set top boxes, Roku beats Apple TV hands down. Researchers found that among 10,000 residential premises in the United States, Roku was the more used facility than its major opposing force, Apple TV. It is in fact America’s #1 streaming set top box. The number of homes utilizing this contraption has increased by twofold from 2011. Today over 14% of households are into this piece of sophisticated technology. Four years from now this figure will again double. The items that are included among the range of goods are: smart TVs, gaming devices and Blu-ray players besides set top boxes. The most favored status goes to set top boxes though. 

Those who are enthusiastic about media streaming services know instinctively that Roku is the tool of the times. The market for this device is bullish alright. Apple TV has been on the rise in recent years. Yet it can’t hold a candle to Roku. However, the atmosphere is getting charged as Sony and Microsoft as well as Google line up to come up with their versions of products for this niche market. Meanwhile, Apple is not a company to take it sitting down either. It holds a few aces up its sleeves. Roku may face a serious challenge to its dominance in the future from Apple.   

Source: ParksAssociates via PCMAG


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