The latest development by Instagram is the fact that it forbids certain words in names of apps. The words “Insta” and “Gram” are strictly off-limits for now in various apps. They have in fact been given a deadline to change their names.
Instagram has laid down some tough rules for third party apps. It wants them to cancel the words “Insta” and “Gram” from their repertoire. These are words which it considers its sole property. It has communicated this fact via email to a number of apps such as Luxogram and Webstagram. This is a clear sign from Instagram to these apps that some radical linguistic changes will need to be made. Some of these applications employ tools that have been borrowed from Instagram. They have been given a 48 hour period to rename themselves. If the developers want to be able to use Instagram’s APIs they’ll have to comply with the new guidelines.
The previous rules were not so strict. According to them either one of the two portions of the word Instagram could be used but not both at the same time. But now the rules have changed. As one developer mentioned, it is like the policies of Twitter which also started out pretty lenient but soon began tightening the noose. One reason behind Instagram’s novel stricture is the fact that it doesn’t want to sponsor these apps in the first place. It wants them to become independent. And it also prefers to keep its name for itself.