ComScore’s roster of the biggest 50 web stakeholders has Yahoo right up there at the #1 spot to get most US traffic in the month of July 2013. After some time in the shadows, it seems Marissa Mayer has taken the company back to its erstwhile position.
Google was the top candidate on ComScore’s list of the 50 largest Internet properties since May, 2011. But today that accolade goes to Yahoo without a shadow of a doubt. The July 2013 results speak for themselves. And they exclude the voluminous amount of traffic that accumulates in Yahoo’s coffers thanks to its latest acquisition which is Tumblr. Yahoo has been on a shopping extravaganza under Marissa Mayer and yet ironically most of its mergers and buyouts didn’t contribute much to this winning streak. Flickr, Yahoo News, Yahoo Finance and Yahoo Answers all seems to have expanded thereby bolstering Yahoo’s credibility and standing. In particular, the revamping of Flickr earlier may have contributed to this rise in popularity and ratings.
Yahoo had an advantage of approximately 2% over Google. Yahoo got 196,564 unique visitors for first rank following Google with 192,251 unique visitors. Though this is a tiny amount yet it is a source of pride for Yahoo. Especially for Marissa Mayer, who has been doing all she can for Yahoo since the past year or so, this is good news indeed. It shows her approach is working. At the beginning of 2013, Yahoo was in decline with waning traffic levels. Yet thanks in part to the Flicker upgrade this monster of adversity has been slain. Google and Microsoft are at the second and third slots on the list. Facebook ranked 4th folowing AOL on 5th spot. ComScore ratings go up and down with the changing times though. Therefore, it is too early for the Yahoo execs to start popping the champagne bottles. Nevertheless, the results are somewhat of a pleasant surprise for the company.