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Pandora to Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

Pandora has taken a giant step ahead of the Apple's iTunes Radio launch. It will lift the 40-hour per month free mobile listening limit on 1st September, 2013.

Aug 23 2013, 3:17am CDT | by

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Pandora will Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

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Pandora to Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

Pandora will Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

It’s been twice in a row that Pandora has imposed and then lifted the 40 hour free listening limit. There are two reasons behind this decisive action. Firstly, while the cap was in place, new more sophisticated tools have been created to deal with the costs. Then thanks to betterment in the advertising department, a level of monetization that exceeds the previous watermark is possible. Reinstituting the cap caused a 10% decrease in usability. However, removing it won’t necessarily boost subscriptions. The rival of Pandora, Apple's iTunes Radio is about to undergo a launch ceremony. It will offer some stiff competition to Pandora. 

Pandora founder, Tim Westergren, said in press release, "We're pleased to once again maximize free listening for everyone on Pandora. The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans."

Pandora is predicted to keep raking in some hefty profits all year long. Some of the surgical techniques devised by the company allowed it to remove its 40 hour free listening limit. Skyrocketing RPM and falling costs are two other results of these actions. As a fairly large radio station that is heard throughout the major cities of the United States, Pandora’s future is pretty secure. Yet Apple’s iTunes Radio will be dogging its steps all the way. Apple will introduce iTunes Radio to gadgets that utilize iOS 7, Macs, PCs and Apple TVs. Meanwhile, the plan undertaken by Pandora is diametrically opposed to its previous stance. We will have to see how it fares in the future.   


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Update: 4

Grooveshark now supports Google Chromecast

Source: Music Week

Controversial music streaming service Grooveshark is now supporting Google Chromecast, joining streaming rivals such as Rdio and Pandora. Grooveshark Anywhere subscribers will be able to make use of the integrated service. Google Chromecast allows content to be streamed from mobile devices or desktops to a television screen. According to Grooveshark, its users’ are visiting the site multiple times per month with sessions lasting an average of 90 minutes. The company ha ...
Source: Music Week   Full article at: Music Week 4 days ago, 5:26am CDT


Update: 3

Yahoo Buys ‘Pandora for Places’ App Zofari

Source: digital media wire

TechCrunch reports “Another acquisition for Yahoo, this one focused on improving the company’s local search capabilities: it has bought Zofari, a local recommendation app that uses machine learning, natural language processing and third-party data from sources like Foursquare to extract information that matches you the user up with places you might enjoy visitin ...
Source: digital media wire   Full article at: digital media wire 6 days ago, 12:15pm CDT

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Update: 2

Alice In Chains Drummer Calls Spotify and Pandora “A F–king Ripoff for Musicians”

Source: Digital Music News

…from a recent interview with Alice In Chains drummer Sean Kinney and classic rock station 96.5 The Fox… Interviewer: How do you feel that people can go cherry-pick songs, I mean you spend all this time crafting and writing and recording this album of songs, then people can go, ‘Well I dig this one tune, I’m going to buy this and that’s it.” Sean Kinney:  Well that’s just the way it is, so I don’t want to put any energy into that.  That’s just h ...
Source: Digital Music News   Full article at: Digital Music News Aug 11 2014, 2:21pm CDT

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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