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Pandora to Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

Pandora has taken a giant step ahead of the Apple's iTunes Radio launch. It will lift the 40-hour per month free mobile listening limit on 1st September, 2013.

Aug 23 2013, 3:17am CDT | by

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Pandora will Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st
 
 

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Pandora to Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

Pandora will Remove 40 Hour/Month Free Mobile Listening Limit on Sept. 1st

It’s been twice in a row that Pandora has imposed and then lifted the 40 hour free listening limit. There are two reasons behind this decisive action. Firstly, while the cap was in place, new more sophisticated tools have been created to deal with the costs. Then thanks to betterment in the advertising department, a level of monetization that exceeds the previous watermark is possible. Reinstituting the cap caused a 10% decrease in usability. However, removing it won’t necessarily boost subscriptions. The rival of Pandora, Apple's iTunes Radio is about to undergo a launch ceremony. It will offer some stiff competition to Pandora. 

Pandora founder, Tim Westergren, said in press release, "We're pleased to once again maximize free listening for everyone on Pandora. The more than 70 million listeners that tune in every month will now have more time to hear the music they love, and thousands of working artists will reach more fans."

Pandora is predicted to keep raking in some hefty profits all year long. Some of the surgical techniques devised by the company allowed it to remove its 40 hour free listening limit. Skyrocketing RPM and falling costs are two other results of these actions. As a fairly large radio station that is heard throughout the major cities of the United States, Pandora’s future is pretty secure. Yet Apple’s iTunes Radio will be dogging its steps all the way. Apple will introduce iTunes Radio to gadgets that utilize iOS 7, Macs, PCs and Apple TVs. Meanwhile, the plan undertaken by Pandora is diametrically opposed to its previous stance. We will have to see how it fares in the future.   

 

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Update: 11

Pandora Media, Inc. Earnings: Fending Off Competition

Source: Fool.com

With more competition, Pandora's earnings are coming un ...
Source: Fool.com   Full article at: Fool.com 5 days ago, 11:00am CDT
 


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Update: 10

[VIDEO] Cannes CMO Interview: Pandora's Heidi Browning

Source: Forbes

Pandora’s Senior VP of Strategic Solutions Heidi Browning sat down with me in Cannes during the Cannes Lions International Festival of Creativity to explain how her company is working with marketers to develop ideas that benefit both brands and consumers—using music as the platform for creating experiences and building relationships. ...
Source: Forbes   Full article at: Forbes 6 days ago, 3:59pm CDT
 

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Update: 9

Nokia MixRadio set to go it alone with a remix for iOS and Android devices

Source: Tech Radar

It's all change at Microsoft with 18,000 job cuts announced this week, but one part of the business which won't fall on the sword is the Nokia MixRadio music streaming app.Plans are afoot to spin-off the Lumia-based music app into a separate, yet-to-be determined third-party company, away from Microsoft's watch.The plans are to eventually offer the service on iOS and Android devices while continuing to be built into all Microsoft phones as standard. ...
Source: Tech Radar  Full article at: Tech Radar Jul 19 2014, 12:53pm CDT
 

Update: 7

Pandora Jewerly Moving To Downtown Baltimore

Source: WJZ

BALTIMORE (WJZ)– A major international corporation is moving into Downtown Baltimore. As Christie Ileto reports the luxury jeweler “Pandora” will bring hundreds of jobs to its new Pratt Street location and a big boost to the whole downtown area. Known for their charm bracelets, international jeweler, Pandora is moving their American headquarters out of the suburbs to Pratt Street downtown. Thursday’s news is already creating buzz, bringing more than 600 jobs to the city, makin ...
Source: WJZ   Full article at: WJZ Jul 17 2014, 11:41pm CDT
 

Update: 6

15 brilliant business moves that led to Reid Hoffman’s LinkedIn success

Source: Conde Nast Portfolio

O xford educated Reid Hoffman is one of the founding members of PayPal, known as the PayPal Mafia, the founder of social media site for professionals, LinkedIn, and a partner at Greylock Partners, a venture capital firm that was an early investor in Facebook, Pandora, Airbnb, Cloudera, and more than 150 companies that have gone public. Not bad, Mr. Hoffman. It’s hard to imagine the 46-year-old as ...
Source: Conde Nast Portfolio   Full article at: Conde Nast Portfolio Jul 16 2014, 8:33am CDT
 

Update: 5

A Handful of Tech Companies Own the Vast Majority of Mobile Ads

Source: The Atlantic

Mobile is the next frontier of our attention, and for publishers and platforms looking to pitch a big tent, there might be an early challenge out west. The frontier is awfully crowded.  Facebook commands a third of mobile display ads. Add Google, and the two companies command half. Throw in Pandora and Twitter, and four tech companies control two-thirds. Apple eats another six percent. Every other app and publisher you've got on your phone? ...
Source: The Atlantic   Full article at: The Atlantic Jul 15 2014, 8:45am CDT
 

Update: 4

Let’s Go

Source: Truth Dig

By Angel Boligan, Cagle Cartoons, El Universal, Mexico City Related Entries July 14, 2014 Send Back Those Immigrant Kids July 13, 2014 Pandora’s Term ...
Source: Truth Dig   Full article at: Truth Dig Jul 14 2014, 9:08am CDT
 

Update: 3

“Got Milk?”: Jeff Goodby talks minimalism at Oakland CreativeMornings

Source: Oakland Local

Once a month, creatives in 80+ cities around the globe gather for free breakfast lectures in a series called CreativeMornings. Oakland’s CreativeMornings kicked off just last March. So far, the speakers have included Tony Calzaretta, Creative Director at Pandora; graffiti artist Francisco Sanchez; Nenna Joiner of Feelmore510; artist Favianna Rodriguez; and now Jeff Goodby, an influential advertising executive at Goodby Silverstein & Partners. All cities’ CreativeMorn ...
Source: Oakland Local  Full article at: Oakland Local Jul 4 2014, 3:30pm CDT
 

Update: 2

Guest Blog: Do Major Labels Really “RESPECT” Older Artists?

Source: American Songwriter

By Casey Rae. This article originally appeared on The Future of Music Coalition’s website.  Yesterday (June 25, 2014), the House Subcommittee on Courts, Intellectual Property and the Internet held yet another hearing in its ongoing review of existing copyright law (check out our previous coverage here).  Today, we’ll focus on one particular topic that has come up repeatedly in Congress and elsewhere: the lack of federal copyright protections for recordings made befor ...
Source: American Songwriter   Full article at: American Songwriter Jun 26 2014, 3:58pm CDT
 

Update: 1

SoundCloud iPhone App Revamp Caters to Listeners, Not Uploaders (Nathan Olivarez-Giles/Wall Street Journal)

Source: Techmeme

Nathan Olivarez-Giles / Wall Street Journal: SoundCloud iPhone App Revamp Caters to Listeners, Not Uploaders  —  When it comes to music-streaming apps, the dozens of current options can be overwhelming.  There are the major players like Pandora and Spotify, and there are the u ...
Source: Techmeme  Full article at: Techmeme Jun 26 2014, 10:45am CDT
 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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