Apple Incorporated is reportedly working on a low-cost iPad Mini which it plans to launch soon. It is a threat to the Android and other tablet vendors. It is likely to upset the Taiwanese market balance in high tech products.
A spanking new iPhone as well two iPads are about to be unveiled by Apple at an extravaganza next month in the Big Apple (New York). News of a cheaper iPad Mini has caused a lot of discontent among the tablet distributors. The markets in Taiwan are abuzz with the latest scoop of an iPad Mini on a shoestring budget. And this is obviously reason for worry. The present-day iPad Mini costs around $188. That gives Apple enough allowance to shift the price in order to manipulate the target consumers in its favor. The apprehension raised by the prospects of an extremely desirable iPad Mini at a discount rate can offset the Android and Windows 8 niche markets. In fact, this change could visibly upset the whole commercial situation.
Apple will either come out with a new version or lower the cost price of its present model. At least compared to the US price, the price tag of the device in the Taiwanese market is bound to be much less. This has dire consequences for the expensive competition which lies in store for the iPad Mini in the Far East trade environment. Ultimately, the lowering of the retail price will boost sales. This in turn will prove detrimental to the overall product scenario of the entire region.
DigiTimes report that "If Apple decides to keep its new iPad mini priced at around NT$10,500 (US$351) and drop its previous-generation model to around NT$8,500, it could significantly impact all the non-Apple tablet vendors and even change the tablet ecosystem."