Sina originally made an investment in Hangzhou Kuyue Tech which paid off in the form of WeMeet. This newfangled app caters to the social messaging crowd. People may get the daily news and share pictures as well as content through this app. As for the contacts, they may be gotten from Sina Weibo. Each group on this app has its separate interests. There is even a facility that resembles Snapchat. Thus the message self-destructs in a matter of seconds. Meanwhile, China Telecom and Netease have also thrown the gauntlet to WeChat by producing Yixin. Sina also made Weiyou in the meantime. Sina happens to be the Chinese equivalent of Twitter. It is very popular in its home market. Close to two dozen experts combined forces to produce Weimi at the aforementioned tech center.
This is a new step for Sina. It is definitely expanding its domain. Since the Chinese believe in collectivism, the focus will be on groups. The art of networking will benefit all those who avail the service. The number of people who will be utilizing the facility will probably be a lot since the population of this region on the planet is literally bursting at the seams. With the rise of the Pacific Rim Boom and Asian Culture to counter the hegemony of the West, the times appear poised to change. It is “Go East” instead of the “Go West” slogan (which by now is old hat).