Apple is reportedly planning to begin an iPhone trade-in program at its retail stores, ahead of new iPhone launch event. This program is introduced to push iPhone sale via Apple's own retail stores instead of third party retailers.
Apple is said to start training its U.S. retail stores employees for an upcoming iPhone trade-in program. This trade-in offer is expected to start in September before the launch of new iPhone line-up. This program will allow users to exchange their older versions of iPhones with new ones on discounted prices or credit.
Apple is reported to launch its rumored iPhone 5S on September 10th and probably iPhone 5C and new iPad too. So a trade-in program will push its sales. Third-party retailers like Verizon, Best Buy and AT&T are already offering their own trade-in offers to swap older iPhones. It was already reported earlier in June that U.S. Apple retail stores will launch an iPhone trade-in program. 9to5Mac reported that a recycling firm Brightstar will partner Apple to offer 'customers instant credit for their old iPhones to drive upgrades to newer models.' To avoid any cannibalization of new iPhone 5S, Apple will refurbish these older iPhones to sale in emerging markets at lower costs.
Tim Cook really wants to push iPhone sales via its own retail stores. 80% of the iPhones are not sold through Apple Retail Stores. Hence the revolutionary Apple CEO has introduced many programs amid push in iPhone sales via Apple Stores. These include Apple Store app with free iTunes content, improved AppleCare support, and an enhanced Back to School App Store Gift Card. This new trade-in program is also expected to increase the iPhone sales through Apple's own retail stores.