Time Warner Cable has officially launched its TWC TV app on Microsoft's Xbox 360 console today. TWC subscribers, who are also Xbox Live Gold members, can now access upto 300 live TV channels in the United States without any additional set top box.
A landmark partnership between Time Warner Cable and Microsoft has done today. TWC subscribers with Xbox Live Gold membership are able now to watch upto 300 popular live TV channels through TWC TV app on their Xbox 360 consoles. This new TWC TV app integration has made Xbox 360 a voice-enabled entertainment console that will instantly provide you access to other TVs and rooms in your house via your TWC subscription. No need of an additional set top box. You and your kids can simultaneously watch favorite shows on your home TV through your cable set-top box and on Xbox 360 without remote via TWC TV app without any.
Mike Angus, Time Warner Cable SVP and General Manager, Video, said, “We’re thrilled to add TWC TV to the Xbox 360 as a big screen viewing option for our customers. It’s part of our ongoing commitment to give customers more ways to watch the television they love.”
TWC TV app for Xbox 360 will allow users to navigate fast using voice and gestures via Kinect. Xbox Live membership will allow users to share with friends and watch what they are watching. Xbox Family Settings also allows you to apply integrated parental controls for your kids.
Yusuf Mehdi, Corporate Vice President, Marketing, Strategy and Business, Interactive Entertainment Business at Microsoft, said, “At Xbox, our vision has always been to provide all the entertainment people want in one place. We partner with the biggest brands in the entertainment to bring today’s TV favorites to the living room for 48 million Xbox Live members and we couldn’t be happier to welcome TWC customers to the Xbox family.”
TWC TV app is available free to download in the Xbox Live Marketplace. Later this year, Time Warner Cable will also add Video On Demand feature in its TWC TV app on the Xbox 360.