When BlackBerry, formerly RIM, unveiled the keyboard-touting Q10 in January this year, we initially thought that sales would break the records - a key factor in turning the company around.
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Apparently the physical-keyboard-is-better-than-a-touchscreen mentality was still very strong at that time, at least for die-hard BlackBerry fanatics. But eventually the fad died, and competitors began enhancing the virtual keyboard experience, not to mention keyboard apps such as SwiftKey that offer a fix for a small price.
And suddenly, the physical keyboard was no longer relevant. According to retailers and carriers in the U.S., the sales of the BlackBerry Q10 have been dismal so far. Although BlackBerry has yet to announce the number, retailers are saying that the phone is struggling.
For example, Chris Jourdan, who owns sixteen Wireless Zone stores, told the Wall Street Journal that only a few people bought the phone and most of them were even returned."We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor," Jourdan adds.