Sep 3 2013, 8:02am CDT | by Sumayah Aamir
Microsoft acquired much of what was Nokia. That left behind its technological infrastructure. Therefore, NSN, HERE, its CTO Office and patent rigmarole are what it is currently busy with. As per the agreement, Nokia will keep its patents intact while allowing Microsoft a decade long license to borrow from them time after time.
The Nokia brand remains its exclusive property. Microsoft will get access to the Lumia and Asha brands though. On the other hand, after Steve Ballmer left Microsoft following a dismal record, Nokia’s Stephen Elop has gone from an outsider to an insider again. He is now the EVP of Devices & Services at Microsoft. But Ballmer states in his recent interview with the Seattle Times that “Stephen will go from external [candidate] to internal.” He can be the next CEO and the man is a dynamo.
Stephen Elop has burned his bridges. He has left Nokia and he isn’t looking back. As a replacement for Steve Ballmer in Microsoft’s inner circle, he is keenly desirous of wiping the competition clean off the map. The merger and shakeup of senior positions will likely have an effect on the performance of the company.
The acquisition was $7.17 billion or 5.44 billion euros in the making. And though it makes Microsoft king for a day, it is already looking for problems in its solutions rather than solutions to its problems. “It’s a bold step into the future – a win-win for employees, shareholders and consumers of both companies. Bringing these great teams together will accelerate Microsoft’s share and profits in phones, and strengthen the overall opportunities for both Microsoft and our partners across our entire family of devices and services,” said Steve Ballmer, Microsoft chief executive officer.
It is a doubtful proposition that with Nokia under its belt, Microsoft will somehow be able to beat Google and Apple. They are far more diversified enterprises and huge to boot. Yet the competitive edge that Microsoft likes to keep may mean that sometime in the near future it will have to lock horns with the two. Stephen Elop needs all the luck and talent in the world to accomplish what is a monumentally difficult task.
Stephen Elop, Nokia's Executive Vice President of Devices & Services., said after acquisition, “Building on our successful partnership, we can now bring together the best of Microsoft’s software engineering with the best of Nokia’s product engineering, award-winning design, and global sales, marketing and manufacturing.With this combination of talented people, we have the opportunity to accelerate the current momentum and cutting-edge innovation of both our smart devices and mobile phone products.”
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