Sony Corporation is now planning something different to seek growth not only in smartphone sales but also in chip development business. The company is now considering applying its image sensors into wearable computers, hand-gesture TVs and medical equipment business. The tech firm is also expecting to see highly increased smartphone revenue in 2015.
Sony Exmor image sensor is already working as "an eye for electronic products, capturing light to convert into electronic signals for processing," according to Bloomberg. These latest version of these chips consume low power and process faster. So these can capture better in low light conditions. These chips are already used in already used in smartphones and digital cameras. Now the company wants to grow its chip development business.
Sony now plans to extend the use of these chips in other products like self-driving cars, wearable computers, medical equipment business and hand-gesture TVs. Sony’s SVP of image sensor unit, Yasuhiro Ueda, said in an interview yesterday, “We have a high sense of crisis after seeing the high-end smartphone market start to saturate this year. Our plan is to draw a growth strategy in an area where we see shipment potential of 10 billion units a year.”
Sony has already earned third portion of $7.6 billion sold low-power chips. These chips are called complementary metal-oxide semiconductors and their market is now saturated. Sony is already selling its CMOS chips for many smartphones including Apple's iPhones 5 and iPhone 4S and Samsung’s Galaxy S4 and more. So with these new image sensors for more products, its chip business will definitely reach at peak.