Facebook is utilizing new tools in its exploration of novel avenues. It is literally expanding its domain by allowing media to highlight more interesting real-time conversations and feedback regarding news, sports, politics and entertainment. For this it has included two brand new tools in its arsenal.
Mark Zuckerberg’s social network, Facebook is including a twin set of social media tools to lend television shows and marketing experts some insight into what is hot and what is not on Facebook. One of the tools employs keywords to track the topics that are of interest on a worldwide basis.
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As for the other instrument of analysis, it will be picking up data in statistical form from Facebook’s pages. The user profiles will be searched for various demographics concerning the comment givers. This is a novel methodology of tapping into what is newsworthy and trendy. This is a ploy by Facebook to outmaneuver Twitter which is way ahead in the popularity stakes.
Twitter matches the Zeitgeist trend for trend. Every topic of interest from NFL scores to Miley Cyrus out-shocking Lady Gaga can be pinpointed on Twitter. With these two tools of the trade in its hands, Facebook intends to catch up with the Tweet Bird of Twitter. And the population advantage that Facebook has over its rival is that more than a fivefold global user base employs its services. They could be put to good use.
The current television networks that have gotten the licensed tools from Facebook include: Buzzfeed, CNN, NBC News, Sky Television and Slate. The whole effort is one of trying to connect the world in a more serious and purposeful way. Since Facebook has been accused of facetiousness and moral vapidity, this good change may be an improvement in its image.