Sep 9 2013, 8:55am CDT | by Sumayah Aamir
The upcoming event of the Formula E racing cars will feature Qualcomm’s Halo service. But rest assured since only safety cars will be implanted with the wireless charging technology. The euphoric event will have such diverse venues as: London, Rome, Berlin, Beijing, Kuala Lumpur and the City of Angels termed Los Angeles. Qualcomm is bringing its services to the racing cars which have always needed a sponsor. Now for the first time ever, the speed demons will be able to recharge while their wheels are rolling on the race track. It is indeed a wonder of electronic engineering and human ingenuity. The Formula E is very much unlike the Formula One in that its decibel levels are very meek compared to the latter. Thus it can operate anywhere without disturbing the neighbors so to say.
The head of Qualcomm is a car fanatic himself. Thus this is a project that is close to his heart and has personal dimensions attached to it. Anand Chandrasekher, SVP and CMO of Qualcomm, said, “Our collaboration with the FIA Formula E Championship is not just a great opportunity to showcase Qualcomm technologies, such as our Halo WEVC system, but to evaluate and improve wireless connectivity and EV technology across the globe, especially in the host cities. We hope this arrangement will leverage mobile technology to enhance the fan experience and impact the global movement toward more sustainable living.”
Soon enough Halo-fueled cars will start appearing in auto show rooms. The sponsorship deal between Qualcomm and Formula E Championships is thus much more than a commercial or superficial trade enterprise. It has all the passion and excitement of a child given his first Lego blocks to play with. The possibilities are infinite as far as the future is concerned.
Alejandro Agag, CEO of Championship Promoters Formula E Holdings, said, “The FIA Formula E Championship is going to become a showcase for electric vehicle technology. As the global leader in mobile technology, Qualcomm’s involvement will not only help us develop new advances in EV tech, but also to provide our fans and the world’s EV community with the best race viewing experience possible. New technologies in connectivity, wireless and mobile fit perfectly with a Championship open to new technology, not only for the cars but for everything around the venue.”
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