Tim Cook sees a bright future of his company for developing wearable products
On the opening night of D11 conference held on the last May, Tim Cook said “I think the wrist is interesting”. Thus he expressed his extreme enthusiasm in entering the field of wearables.
In a recent discussion of Apple’s thought about wearable technologies, Cook was unusually straightforward, regarding wearables as “a very key branch of a tree”.
But Cook evaded the question about the heavily publicized Google Glass, suggesting that the people who are not willing to put on wear glasses might not be interested to use such an accoutrement.
But does Cook’s claim about eyewear mean very insightful? If you go to a shopping center and count the endless number of eyewear stores, you will obviously get the right answer.
Eyewear is such a product of rich category which has always the extreme persuasive power to make the people buy it to look more fashionable. Google knows this fact and is putting a lot of effort to transform the spectacles into fashion accessories with amazing technological features.
In spite of all these facts, Cook doesn’t seem to be excited about eyewear. So what is really exciting to him? He thinks that the wrist is more natural and socially acceptable as we always like to put one or more accessory around our wrist.
The idea is not a new one. Thousands of wristwear products have been already made by different companies to grab the huge market of products blend with fashion and technologies. Apple has also tried to do the same thing with its “iWatch”.
Two things are very important for the potential success of a device. One is the pervasiveness and the other is the frequency of use.
If you look around, you will see that the young adults prefer to use Smartphone instead of watches. People in their middle ages often use more than one watch as jewelry. This clearly annihilates both pervasiveness and frequency of use requirements. Again, there are many people who find the device not only to be physically discomfortable but also not very useful or even accurate.
There are two elements which are missing in the wearable technologies which would help Apple to create more economic impact. The first one is: the device is required to be used or worn easily and naturally. The second one is: it should have the ability to capture more information than other devices available on the market, such as: Jawbone. These are the features that people always look whenever they go to buy a technological product.
Apple must ensure all these elements and features present in the upcoming wearable products to attract more buyers and further develop a strong position in the highly competitive technological market of today’s world.
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